lgma(sa) social media: the bear facts

Lee Hopkins

LGMA 4th March 2011

advanced communication strategies and tools

social media and the

This is the dreaded ‘first session’

after lunch

Everyone’s sleepy and wanting a nap

How about I put on a small video and some quiet music?

To soothe the savage

beast, and all that…

Cool. Snuggle into your

chair and relax, then

Oh. By the way…

of what you think you know

about social media is wrong

On Facebook Population

Facebook

Australia

Bolster a company’s

Reputation

Correct inaccurate Rumours

Provide correct

Information

Tell the company’s

Story

Address unhappy

Customers

Source: Hopkins & Magee, 2009

1 2 3 4

6 7

9

Your reputation is what Google says it is Allan Jenkins Communication Analyst

3Ts + A = Social Media Ethos

Truth

Trust

Transparency

Accountability

2.0 It is... A 5,000 piece puzzle?

Web2.0 5 components

blogs

microblogs

social networks

podcasts

videos

1 blogging

1 blogging

Thought leadership

Your turf

Google juice

blog wordpress and blogger

1. Kiss

2. Find your lovers

3. Add the channel

4. Keep the conversation going

5. Manage your risk

blog How to get started

wordpress.com blogger.com

sign up

pick a template

write something

2 Twitter

Twitter in use

Twitter in use

Twitter in use

rules

Genuine

Conversation

Follower/Following

Twitter spam

Twitter

1. Kiss, and not in tongues

2. Find your lovers

3. Add the channel

4. Keep the conversation going

5. Manage your risk

twitter How to get started

twitter.com

sign up

pick a template

write something

3 Social networking

City of Salisbury

Brisbane City Council

1. Understand pages and profiles

2. Photos and videos are key

3. Tag people

4. Status updates or spam updates?

5. Watch your Insights

socnet How to get started

Facebook MySpace LinkedIn Second Life

sign up

brand it

contribute

4 Podcasting

podcast listen anywhere

podcast listen anywhere

au

dit

ory

kin

esth

etic visu

al

podcasts here’s some...

podcasts here’s some...

1. Interviews

2. Speeches

3. Presentations

4. Team/product updates

5. Novelty!

1. Understand it

2. Script/template it

3. Polish it

4. Diary it

5. Publish/trumpet it

video City of Salisbury

video City of Charles Sturt

1. Understand it

2. Script/template it

3. Polish it

4. Diary it

5. Publish/trumpet it

video How to get started

digital camera

record

edit

upload

promote

of what you think you know

about social media is wrong

of all statistics used in presentations are made up

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@LeeHopkins Slideshare.net/leehopkins