linked in blog promotion boot camp

With Kathy Bernard

presents …

© Kathy Bernard, 2012

Kathy Bernard …

• Getajobtips.com

blogger

• LinkedIn trainer /

profile creator

• Blogging/social media

“immigrant” …

but I keep trying

• If I can promote on

LinkedIn, you can too

Today we will focus on …

Why and how to promote your blog

on LinkedIn … • Why LinkedIn?

• The right tools

• The right way

Consider: Do you want readers

Or readers/paying clients?

Jump to LinkedIn …

175 million users in more than 200 countries

• A new member joins every second; 38% in the U.S.

• Your competition is likely using it

Jump to LinkedIn …

Completely business focused

• Largest professional network in the world

• Network with the right people in the right way

• Relatively easy to get started; relatively easy to use

• GREAT for blog promotion and sales leads

Choose the Basic membership level …

It can handle almost everything you need to do

Build your network – build your business

Allow LinkedIn to search your email account • Invite those you know who are on LinkedIn

Invite people you know who

are already on LinkedIn

Invite connections’ connections to connect

Connections

Add connections

through the

“People You May

Know” box

Don’t look like you don’t

have friends or don’t know

how to use LinkedIn

Connections

Invite open networkers to connect • Look for LION, Open Networker or numbers in headline

Connections

Send customized invitations to connect • Visit person’s profile page, click “CONNECT”

Connections

Change the default invitation message

• Simply highlight the

default text

• Delete the text

• Add a new message

Connections

• Choose the best connection option

o Some options work better than others

• Accept connections! o 3,350+ connections – Nearly 0 problems

o Invite me to connect: kathy@getajobtips.com

o Don’t use “Report Spam” option. Better: “Ignore”

Connections

Customize your invitation acceptances • Establish / re-establish the relationship

Connections

• Example:

Customize your invitations acceptances

1st connections lead to 2nd and 3rd degree

connection you can research and reach out

to for open jobs

Why LinkedIn connections are a must

LinkedIn’s power…

Your network grows exponentially

Find your audience in Linked In groups

Join up to 50 groups • Business related

where your potential clients/readers ARE

• Alumni

• Industry/field

• Interests

• Aspirational

• Local

• Job search

LinkedIn groups

Enjoy instant access to all group members • Invite them to connect; follow leaders

1456240 results Nearly 1.5 million groups!

Now over

1 million

members!

LinkedIn groups

Send direct messages to group members

• Click member's picture from Discussions page and

click “Send Message”

Join in on LinkedIn group discussions

Post to multiple LinkedIn groups

Post to multiple LinkedIn groups

Post to multiple LinkedIn groups

Create your own LinkedIn group

Establish a free company page – New!

Reinforce

size/strength • You must have

a company

email address

• Gain followers

• Promote posts,

articles through

company page

Promote products/services

• Add up to 3 image

headers

• Encourage

recommendations

• Promote up to five

products/services

Use InMessages to reach your audience

• Send to 50 at a time,

multiple times

• Send to a select,

tagged group or to all

• More InMessage info: http://tiny.cc/MassInMessages

LinkedIn messaging Do’s & Don’t’s

• DO share interesting and informative information

• DON’T be salesy (except on your Company page)

• DO reach the right people in the right way

• DO build relationships with relevant thought leaders

and seek to become one

• DO notify your network when you’ve built your company

page and invite them to follow it

Use free applications

Box.net lets you share documents

Use free applications

Slideshare lets you add slides or videos

Use free applications

Creative Portfolio Display lets you add

a screen shot leading to your online portfolio

Find answers

Visit Getajobtips.com 1. Find LinkedIn tips on

Job Tips by Topic

2. Download

Interviewing Well

eBook for $34.99

3. Subscribe free via

email or RSS feed.

Invite me to connect on LinkedIn

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Arrange a Career Launch Lunch

Pick my brain on how to promote your blog • Or bring your laptop / learn LinkedIn basics

• Just the cost of your lunch and mine for one hour session

• St. Louis Bread Co. or similar in Affton, St. Louis Hills,

Crestwood, or Sunset Hills area

• Ask for my business card

Promote your blog on LinkedIn!

It can help you …

Grow

your blog!

Arrange for LinkedIn Lightning

Guarantee: Dramatic Improvement!

• I’ll transform your LinkedIn profile for you

• I’ll report before / after relevancy rankings

• First five page positioning for your key words

• 100% profile completeness*

$250

Call 314-620-1184 kathy@getajobtips.com

Invite me to connect on LinkedIn!

314-620-1184 kathy@getajobtips.com

© Kathy Bernard, 2012

Today’s Special

LinkedIn profile revamp: $225