linked in for nonprofits [seminar]-01.17.2014
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A free seminar for Managers, Fundraisers, Pand anyone involved in a volunteer activity
Daniele Federico SPEAKER
!HOSTED BY: Gabriela Perez
ORGANIZER
#LI4NonProfit@daninbrief
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TODAY’S AGENDAWHY LINKEDIN IS IMPORTANT IN A SOCIAL MEDIA STRATEGY
1. NUMBERS, DATA & LINKEDIN BASICS
2. THE HOW, THE GOODS AND THE BADS
3. CASE STUDIES (and personal cases)
Intro .
HOW CAN I FIND A:
Job?
HOW CAN I FIND A:
Job?Client?
HOW CAN I FIND A:
Job?Client?
Partner?
HOW CAN I FIND A:
Job?Client?
Partner?
Sponsor?
HOW CAN I FIND A:
Job?Client?
Partner?
Fundraiser?
Sponsor?
YOU CAN FIND:
JobClient
Partner
Fundraiser
Sponsor
Supporter
VolunteerBoard members
THE PROBLEM ABOUT LOOKING FOR A JOB
THE PROBLEM ABOUT LOOKING FOR A JOB
The Job Seeker The Recruiter
THE PROBLEM ABOUT LOOKING FOR A JOB
The Job Seeker The Recruiter• apply
• apply
• app…
THE PROBLEM ABOUT LOOKING FOR A JOB
The Job Seeker The Recruiter• apply
• apply
• app…
THE PROBLEM ABOUT LOOKING FOR A JOB
The Job Seeker The Recruiter• apply
• apply
• app…• .doc
• .docx
• .ai
• online form
• Windows
• Mac
• Ubuntu
• …
HOW LINKED MAKES PROFIT FROM TODAY’S JOB MARKETPLACE
HOW LINKED MAKES PROFIT FROM TODAY’S JOB MARKETPLACE
HOW LINKED MAKES PROFIT FROM TODAY’S JOB MARKETPLACE
HOW LINKED MAKES PROFIT FROM TODAY’S JOB MARKETPLACE
YOU CAN FIND:
JobClient
Partner
Fundraiser
Sponsor
Supporter
Volunteer
LINKEDIN IS A CONTACT MANAGEMENT TOOL
Board members
source: The Next Web
This graph looks at the income generated by LinkedIn’s three main revenue streams. It includes data taken from the company’s quarterly earnings.
LINKEDIN REVENUE
source: LinkedIn
1. PROFILE (THE SHORT VERSION)
• Don’t copy and paste from your resume
• Profile picture (smile, white background, no selfie, no mysterious hands on the shoulder, keep it simple, check the light)
• Headline
• Summary
COMPANY PAGE
1. Tell people to specify on their profile that they are volunteer of your organization
2. “Productize your offering” in the product page.
3. Keep in contact with your donors and track every step
photo: Cape & Plymouth Business
GROUPS1. Check other groups. List of nonprofits
groups in colorado 2. Topic, title, contents 3. Inbound links (Group profile, Welcome
message and any communication) 4. Identify influencers 5. Feedbacks and rewards 6. “Promote awesome” - John Haydon 7. Connect people to each other 8. Share stories
“76K+ NonProfit Groups” - Bryan Breckenridge
photo: World Financial Group
NPO ON LINKEDIN IN 4 STEPS1. Fix your profile, follow other NPOs, join other
groups
2. Build your Company Page (Talent attraction) and/or Group
3. Update on a regular basis
4. Your existing network should join you on LITIP: LinkedIn offers 50% discount for our Hiring Solutions to NPOs.
Email: NonprofitSolutions@linkedin.com
LINKEDIN FOR VOLUNTEERSNEWS
• Paid service • Offered at a discounted rate of 90% off
LinkedIn’s standard rate for job postings !
• $19.50 for a 30-day volunteer posting
FUNDRAISING• All board members need to be affiliated with the organization so that they
appear on your company page
• The Executive Director needs to also ensure that they are connected with each board member
• Determine what businesses and companies you want to target for funding/sponsorships/business relations
• Research each via their company page
• Identify who among your network has a relationship with that company and request an introduction with that person
2. THE GOODS AND THE BADS
2. THE GOODS AND THE BADS
2. THE GOODS AND THE BADS
2. THE GOODS AND THE BADS
WHY (SOME) QUIT LINKEDIN?
• Are most of the messages and/or the jobs relevant? (#spamming)
• Most of the people who are endorsing me don’t know how good I am. (pork barreling)
• LinkedIn currently has no “block” feature (#stalker)
• Advertising is (far) more expensive
• LinkedIn Hack
“We never send messages or invitations to join LinkedIn on your behalf to anyone unless you have given us
permission to do so” - LinkedIn said
“We never send messages or invitations to join LinkedIn on your behalf to anyone unless you have given us permission to do so,” LinkedIn said
3. CASE STUDIES
linkedin.com/company/national-wildlife-federation
linkedin.com/company/national-wildlife-federation
linkedin.com/company/public-broadcasting-service
linkedin.com/company/public-broadcasting-service
linkedin.com/groups/University-Toronto-official-University-Alumni-37708/about
We've found our engagement rates on LinkedIn to be equal (and, in some cases, higher) than on Facebook, which was a big surprise. Others may find similar results when they take a look at their channel metrics. Up next, Instagram and Pinterest! - Path Representative
RESOURCES
• https://bloomerang.co/
• http://nonprofit.linkedin.com/
• http://www.nptechforgood.com/
• https://twitter.com/LinkedIn4Good
• The Chronicle of Philanthropy
• VolunteerMatch
• NTEN: The Nonprofit Technology Network
GROUPS
–Pew Research 2013
“Women Love Social Media more than men (Unless It's LinkedIn).
24% of Internet-using are men compared to 19% of women.”
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