linkedin 101 for career services: 5 ways linkedin can help students build a professional brand and...

LinkedIn 101 for Career Services:5 ways LinkedIn can help students build a

professional brand and land a job

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Agenda

What Is LinkedIn?

Build a Professional Online Presence: Profile

Add Connections with “Warm” Contacts and Alumni

Research Companies & Industries: Company Pages

Help Undecided Students Explore Opportunities

Find Relevant Jobs and Internships: Student Jobs Portal

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64%outside the U.S.

Who Uses LinkedIn?

259M+professionals

2.9M+companies

150+industries

Executives from every

Fortune 500

60K+college and university alumni groups

company

30M+students and recent grads

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Build a Professional Online Presence: Profile

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LinkedIn Profile Sections

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LinkedIn Profile Sections

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LinkedIn Profile Sections

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LinkedIn Profile Sections

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LinkedIn Tips (from Career Services)

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Settings – while you are creating or making significant changes turn on/off activity broadcast

Use your current resume to complete all the fields - organizations, attach projects, skills (keywords), education, websites

Your profile should be concise yet comprehensive

Header and Summary are important

Create a customized profile URL – For personal branding, attach everything on the web to your full name

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1 Professional photo of you alone

2 Headline with area of study and/or career ambitions

3 Keyword-rich summary that includes type of positions student is seeking

4 Inclusion of volunteer activities, internships, and extracurriculars

5 Recommendations from professors, advisors, internship colleagues and supervisors

Profile Tips (from LinkedIn)

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Add Connections with “Warm” Contacts and Alumni

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Add Connections with “Warm” Contacts and Alumni

• Think quality, not quantity - Link with people:• You know from other sources• With whom you’ve had at least 1 meaningful interaction• For whom you could write a recommendation• From whom you could ask for a recommendation• You would feel comfortable introducing to a contact• Who have professionalism, integrity, etc.

• Personalize your invitation message. Explain how you know them or why you want to connect.

• Levels of connection• 1st level – you know them• 2nd level – your contacts know them• 3rd level – your contacts’ contacts know them

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Research Companies & Industries: Company Pages

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Research Companies & Industries: Groups

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Help Undecided Students Explore Opportunities

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Utilize the LinkedIn Alumni Toolhttp://linkedin.com/alumni

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LinkedIn Alumni Tool cont’d

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Find Relevant Jobs and Internships: Student Jobs Portalhttp://linkedin.com/studentjobs Ad this link on your career center site!

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