linkedin & content marketing | practical strategies from oneupweb
Post on 27-Jan-2015
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FOR CONTENT MARKETING ON
5 RULES 1.877.568.7477 ONEUPWEB.COM INFO@ONEUPWEB.COM
THINK ABOUT
THIS
What is LinkedIn? (Multiple Choice)
A. The world’s most popular social network for business professionals
OR…
B. A powerful platform for content marketing
“BOTH,” Actually, if you said,
you’re correct.
BUT HOW DOES MY BRAND USE IT?
We’re getting there.
CALM DOWN.
HERE ARE 5 TIPS
Optimize
FOR MOBILE
01
The best content
IS WORTHLESS if not optimized for the user
Share What’s Good,
PROMOTE WHAT’S BEST
02
Show & Tell, But
MOSTLY SHOW
03
98% HIGHER LinkedIn updates
with images average a
comment rate
SOURCE: LinkedIn
75% HIGHER And updates with video generally
demonstrate a
share rate
SOURCE: LinkedIn
LinkedIn is
A TEAM SPORT
04
Employees are ambassadors,
LINKEDIN IS AN EMBASSY
and content marketing is diplomacy
Lose the
SALES SHTICK
05
Lots of people join LinkedIn
TO SELL
NO ONE joins to be sold
FOCUS ON CONTENT
twitter.com/oneupweb
1.877.568.7477
info@OneUpWeb.com
ONEUPWEB.COM
facebook.com/oneupweb
LET’S TALK
linkedin.com/company/oneupweb
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