linkedin for business ytm seminar series melbourne
Post on 13-Aug-2015
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5 Ways to Network on LinkedIn
1. View other people’s profiles
2. Invite Connections
3. Comment on your Connection’s updates
4. Comment in groups
5. Contact fellow group members*
Devices and LinkedIn
Make LinkedIn your home screen &access your Linkedin Profile via the LinkedIn website on your laptop or desktop computer for greatest functionality.
Use the LinkedIn App for devices (smart phones and tablets).
Privacy & Settings
Turn On / Off Activity Broadcasts
When making major updates to your profile
Normal setting
Privacy & Settings
Select what other’s see when you’ve viewed their profile
Recommended
If researching anonymously
Not recommended
LinkedIn Profile Health Report
• Professional Headshot• Headline• Active Summary• Detailed experience: key achievements• Skills & Endorsements• Recommendations• Groups• For Business Owners – Company Page
LinkedIn Profile Health Report
Professional Headshot
Previous headshot
Current HeadshotConsider this approach as an alternative on LinkedIn
Active summaries . . . .
• Tell your story in the context of how you help your ideal clients
• Warm and engaging OR consistent with your professional approach
• Less like a resume and more like a conversation
• Speak in the first person (e.g. as you!)
• Consistent with the key messages on your website and
• Include a call to action e.g. visit our website at . . email me at . . .
Groups
• You can join up to 50 groups• Groups may be open or you request to join• Benefits of groups:
– Provide the opportunity to share with and learn from others
– they extend your network as you can send direct messages to group members without being connected to them.
YTM Business NetworkingThink Bespoke Profile
Help & Hints
Recommendations
• Recommendations are similar to a reference• 1-2 recommendations per relevant role• Recommendations are requested via LinkedIn• You are not obliged to display the
recommendation once you have received it
Skills & Endorsements
• Only endorse what you have witnessed
• You can approve the ‘new skills’ people endorse you for
• You can hide endorsements from specific connections
• You can list up to 50 skills
• List skills like keywords
• Endorsements are a great conversation starter (always say thank you when you get them)
3 LinkedIn Tips
If you rated yourself under 5 / 10•Have a great photo that reflects your professional self•Optimise your headline and skills for keyword searches•Ensure your Background / Summary is active, not dormant
If you rated yourself 5 +/ 10•Actively connect with all current and previous colleagues• Join Groups you are interested in and join
discussions• Follow Companies you are interested in•Create a Company Page with a clear strategy.
Follow Think Bespokewww.thinkbespoke.com.au
Linkedin Company Page
‘Think Bespoke’https://www.linkedin.com/company/think-bespoke
LinkedIn Showcase Page:‘LinkedIn Business Insights’https://www.linkedin.com/company/linkedin-business-services
Facebook facebook.com/thinkbespokeTwitter @thinkbespoke
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