linkedin for nonprofits

Leah Schklar, The National Society of Collegiate Scholars

LinkedIn for NonprofitsCenter for Nonprofit SuccessSeptember 8, 2011

About Leah

Leah is the Manager of Social Media and Interaction at The National Society of Collegiate Scholars, an honor society for high-achieving college students.

300 Facebook pages 3 Twitter accounts 1 LinkedIn group 2 blogs

Objectives

Your Personal LinkedIn Presence Managing a LinkedIn Group Fostering Discussion and Engagement Incorporating LinkedIn Tools and Apps

Your Personal LinkedIn Presence

Fully completed profile Linked with Twitter and blog 500+ connections

Your Personal LinkedIn Presence

5 recommendations, all from different work experiences

Your Personal LinkedIn Presence

Many interests and specialties Member of numerous groups

Managing a LinkedIn Group

Public or private? Public –

Everyone can see it People can browse easily Non-members will be able to

comment Moderation of spam is required

Private – People are more likely to join Ability to e-mail members with

group discussions Less spam to moderate Limiting potential audience

Managing a LinkedIn Group

Monitoring group joins If your group is private, decide if

you want to approve all requests or will only certain people are accepted

Set up automatic messages to be sent to new members or those who request to join

Managing a LinkedIn Group

Lay some ground rules Establish some posting guidelines

and rules Include community contacts, specify

where certain types of content should go and describe conduct that could cause members to be banned

Managing a LinkedIn Group

Highlight valuable contributions to the group When needed, give warnings privately Use your best judgment Help your members promote themselves Follow the input of the community Send announcements Use other social media to promote the group

Fostering Discussion and Engagement

Post genuine discussions and thought provoking discussions Empower members to meet offline Thank people for their participation You should participate, but avoid self promotion Share helpful information and relevant articles

Incorporating LinkedIn Tools & Apps

Subgroups RSS Feeds Blog Link Polls

Questions!