linkedin product spotlight: marketing solutions

LinkedIn Product Spotlight: Marketing Solutions

Meera BhatiaHead of Product Management, Marketing Solutions LinkedIn@meera_b

#inBC12

““Social media exposes the need for courage because doing it right

requires engaging in a dialog and relationship with other people

Charlene LI Founding Partner at Altimeter Group

7 out of 10members expect companies

to have a presence on LinkedIn

Members want a relationship with you

Members want a relationship with you

79%Up-to-date information

51%Product/service information

They’re here and they’re connected

Meera Bhatia

175M+ Members Worldwide

3.2M CxOs

$83K Average Income

71% Graduates

What should you do?

Strut your stuff

Start by establishing your company presence

2.8M+ Active Company Pages

Establish your presence with a new experience

Establish your presence with a new experience

““We love the ability to add an image to the page that best shows off our branding. This

give us the opportunity to sync the design up with some of our campaigns and content

in a really nice way.Bryna Corcoran

Social Media & Community Management, HP

Available Today

Partners to make things more efficient

Building Relationships

Connecting brands with professionals

social

integration

company pages

media

APIs

LinkedIn ads

poll/content ads

soci

al a

ds

plug-ins

grou

ps

disp

lay

Creating brand advocates of tomorrow

Solution

– Follower acquisition– Company page presence– Follower research

Results

– Drove followers from target audience to engage across marketing calendar– 140K+ followers acquired

Creating brand advocates of tomorrow

Solution

– Follower acquisition– Company page presence– Follower research

Results

– Drove followers from target audience to engage across marketing calendar– 140K+ followers acquired

““Through LinkedIn, we are working to identify and

empower influential brand advocates to increase word of mouth and awareness of our

products.Heesun Kim

Director of Media & Digital Marketing, Samsung

Send targeted updates

Content flows across screens

Community through content and conversation

61K Total Members

Fastest Growing Group in 2012

2.5x More Engagement

Content that matters most

Online and offline relationships

Be more relevant than ever before

Product roadmap

Highly targeted content that fuels relationships

Groups Paid Media

Awareness Consideration

Retention Preference

Purchase

Stay tuned…

IntegrationDataContent

Making the World’s ProfessionalsMore Productive and Successful

What will you do?LinkedIn Brand Connect 12

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