linkedin - to grow your business relationships

To Grow your Business Relationships

South Shore Ad Club Nov 9, 2011

Laura Willis Gen-Sights & Willis-Works

Communications http://www.gen-sights.com 781-294-1450 Twitter: lawillis & gensights LinkedIn/FB: Laura Willis Gen-Sights page on

Facebook

Laura Laura

Reiko Beach The Toolbox, Inc 781 987 1655 Twitter & FB: Reikob LI: reikobeach

Twitter & FB: nptoolbox

Reiko Reiko

Web development, video, web strategy

Twitter & FB: TechDayCamp

What we will cover:

Introductions

Overview

10 Basics

Etiquette and more...

Your Turn :)

Social Media is…

Social Media Basics

Your SM message comes before your audience

Largest Professional Network

Over 135 million users

http://www.onlinemba.com/linkedin/

http://www.onlinemba.com/linkedin/

9

So How does it work?

Connections Connections Connections

http://www.youtube.com/watch?v=2pXWrHN0elg

10

It’s NOT just a resume or online business card

Get Help Do Research Stay up to date Reconnect Control your professional identity

http://www.youtube.com/watch?v=2pXWrHN0elg

10 points about LinkedIn

1. Complete your profile

10 points about LinkedIn

2. Rename your websites

10 points about LinkedIn

3. Customize your public profile

10 points about LinkedIn

4. Recommendations

10 points about LinkedIn

5. *New* Organizations and skills

10 points about LinkedIn

6. Use Applications

slides (slideshare)

polls events files (Box.net) your

wordpress blog

reading list Twitter

10 points about LinkedIn

7. Answers

10 points about LinkedIn

8. Claim your Company’s Page

Be a current employee of the company

Have a confirmed email address with that company (i.e. your.name@company.com)

Have that email address in your profile

10 points about LinkedIn

9. Status update

10 points about LinkedIn

10. Join Groups and Participate

28

LinkedIn Etiquette (netiquette)

Do: Connect with people that you know* Reply to messages sent directly to you Have a current, professional photo Be sure your profile is Public Recommend others that you have worked with Request recommendations from contacts (yes it is

okay)

Don’t: Spam email to possible connections or current

connections Flood all your groups with “interesting” articles Too much Twitter Photo by Kristian Bjornard from

Flickr

29

LinkedIn for Lead Generation

Do: Offer free advice Provide good quality information, industry insights Drive people through to a landing page Provide a white paper or sign them up for an e-

newsletter Add apps – link to your blog Provide answers Join Groups Use LinkedIn People to find connections in companies

you are targeting Direct Ads

Photo by Kristian Bjornard from Flickr

30

Mobile & Web

On your phone On the web: Browser Tool Box

TweetDeck & other tools

Pro

Portion of Info graphic from Mashable:http://mashable.com/2011/07/09/linkedin-infographic/

Pro

Pro benefits: Contact anyone directly See more profiles Who’s viewing my profile Saved Searches Get intros to companies See 3rd degree names and group connections

From $19.95/

mo

To strengthen and extend your existing network of trusted contacts.

In conclusion… In conclusion…