linkedin - understanding the basics by linkedin
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LinkedInUnderstanding The Basics
What is LinkedInThe leader in business-oriented social media network. There are 40 million registered members spanning 170 industries
LinkedIn describes itself as filling the demand for three things:
1. Re-connect – find past and present colleagues and classmates. Makes staying in touch simple.
2. Power your career – discover inside connections when looking for a job or advancing your current one.
3. Get answers – have questions get answers from industry leaders and experts
What is LinkedIn
LinkedIn is easy to use and makes it easy to connect with your client base and connect with potential clients through Introductions.
Registration is fast, easy and free.
http://www.linkedin.com
What is LinkedIn
LinkedIn consists of 3 main components:
1. Navigation Bar
2. Side Bars
3. Content Area
What is LinkedIn
LinkedIn consists of 3 main components:
1. Navigation Bar
2. Side Bars
3. Content Area
What is LinkedIn - Navigation Bar
What is LinkedIn - Navigation Bar
What is LinkedIn - Navigation Bar People
Advanced people search provides you (beyond name) to find people by several different properties.
• industry• groups• title• company• interests
What is LinkedIn - Navigation Bar Jobs
Similar to Monster, HotJobs or Career Builder you can find or post jobs.
What is LinkedIn - Navigation Bar Answers
What is LinkedIn - Navigation Bar Answers
Answers allows your to ask or answer questions.
***Answering questions gives you credibility beyond your immediate connections and gives you the chance to create a connection who could possibly become a client or a connection, or a connection who can become your and Copy Crafts advocate to their connections.
What is LinkedIn - Navigation Bar Answers
A Xerox representative was watching the answers area and promptly responded to the question.
Nobody from HP has answered!
Which company has credibility?
What is LinkedIn - Navigation Bar Answers
I answered the question with little bias and provided with factual information and a link for more information.
I also provided experts.
I have become an advocate for HP.
What is LinkedIn - Navigation Bar Answers
HERE IS THE GREAT PART!
I provided a link to our website which (hopefully) drives traffic as people are reading this answer and also provides a inbound link to our site.
What is LinkedIn - Navigation Bar Companies
What is LinkedIn - Navigation Bar Companies
Find companies by name and/or location.
Browse industries to find companies you want to specifically target.
i.e. – Rollie& Fishing Companies
See companies already in your network. Allows you a 1 degree separation with people within that company.
What is LinkedIn
LinkedIn consists of 3 main components:
1. Navigation Bar
2. Side Bars
3. Content Area
What is LinkedIn – Side Bars
Side Bar #1 – Access to: groups, profile, contacts, inbox & applications
Side Bar #2 – Access to your profile, updates and quick preview of your connections network.
What is LinkedIn – Side Bars – #1
Groups
Join or create groups within your professional and personal interests.
*Joining a group usually requires approval from group creator or moderator.
What is LinkedIn – Side Bars – #1
Profile
Try to get your profile as close to 100% complete as possible.
Reduces the chance people view you as a casual user.
What is LinkedIn – Side Bars – #1
Contacts
View your current contacts.
Add new contacts. *Import from File Maker
See network statistics
What is LinkedIn – Side Bars – #1
ContactsSee network statistics
Allows you to target your “cold calls” or blind introductions to a more targeted market.
What is LinkedIn – Side Bars – #1
Inbox - InMail
LinkedIn’s version of email.
In sign up you can choose to receive notification when you receive a LinkedIn “inmail.”
What is LinkedIn – Side Bars – #1
Applications
3rd party software or companies can write programs which work within LinkedIn.
**Add Copy Craft’s blog to your applications!
Step 1
What is LinkedIn – Side Bars – #1
Applications
3rd party software or companies can write programs which work within LinkedIn.
**Add Copy Craft’s blog to your applications!
Step 2
What is LinkedIn – Side Bars – #1
Applications
3rd party software or companies can write programs which work within LinkedIn.
**Add Copy Craft’s blog to your applications!
Step 3http://feeds2.feedburner.com/CopyCraftPrinters
What is LinkedIn – Side Bars - #2
Side Bar #2
Edit your picture & profile
Update your status
Quick info on your connections
What is LinkedIn
LinkedIn consists of 3 main components:
1. Navigation Bar
2. Side Bars
3. Content Area
What is LinkedIn – Content Area
While each page or action has it’s own contentarea, the main one to focus on is on the main page.
Commonly called a “feed,” this is where all the info from you and your connections is populated.
Why use LinkedIn?As you can see there are many powerful and interesting features for you to be a part of.
There are 3 reasons you need to begin using or make better use of LinkedIn:
1. Connections
2. Build your and Copy Craft’s reputation
3. Grow web traffic and links to Copy Craft
Call to action1. Create your account or update your account with current information. Connect to Copy Craft’s
company profile. Add Copy Craft’s blog to your profile.
2. Find and join an existing group.
3. Find a question that you can answer right away. Remember to provide (if applicable) an expert and link to Copy Craft’s website.
4. Determine a range of customers you want to add to your connections, export your customer list from File Maker and import it into LinkedIn and invite your customers to connect with you on LinkedIn.
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LinkedInUnderstanding The Basics
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