linus dean 2010 portfolio

“Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep.” Scott Adams

PERSONAL DETAILS

Name Linus Dean

DOB 12 October 1975

Address 6/1a Gurner Street, Paddington

Mobile 0403 028 444

Email linus_dean@unwired.com.au

EDUCATION

Mosman High School JAN 90 - DEC 93 Higher School Certificate

Enmore Design Centre JAN 94 - DEC 96 Associate Diploma Design

PREVIOUS EMPLOYMENT

Jack Morton Worldwide MAR 05 - Present Senior Designer Optus / Telstra / Sony / Samsung / Microsoft / Ford / BAT / Pizza Hut / Wrangler...

Morton Branding Consultants AUG 03 - OCT 04 Senior DesignerPepsi / Phillip Morris / Peter Jackson / Marlboro / White King / Don Foods / Sara Lee / Electrolux / Breville / Stargames / Taubmans

Billy Blue Creative OCT 02 - JUL 03 Freelance Senior Designer

Mobius Design OCT 01 - OCT 02 Senior Designer Castrol Packaging / Austcorp / Gillette / Duracell / Oral-B / Braun

Art Direction Advertising JAN 01 - OCT 01 Senior Designer Wella Packaging / Decore / Video 8 / Microsoft / 3M / Apex

Freelance Design NOV 00 - JAN 01 Freelance Designer Chaos Music / Slipp Inn / Sugareef / Singlepoint Technologies

Moon Design AUG 97 - NOV 00 Graphic DesignerQantas / Coke a Cola (Lift Plus) / QBE / McGrath Partners / Nutrimetics / Body Paint / Fricker / Farage Clothing / Sydney Opera House / Sydney Theater Company

DDI Adworks Filmworks MAR 97 - AUG 97 Freelance Designer Xerox / Jack Daniels / Oroton

M&C Saattchi JAN 97 - MAR 97 Freelance Designer De Jour

COMPUTER LITERACY Adobe Photoshop / Adobe Illustrator / Adobe Indesign / Adobe Live Motion / Freehand / Streamline / Word / Acrobat / Sketch-up

SKILLS

- Advertising campaigns from thumbnails through to design and final production- Sound knowledge and experience of film and print processes- Experience in model casting and selection of appropriate photographers- Client liaison from taking a brief to design presentation - Art direction of junior graphic designers

ACHIEVEMENTS Finalist in AGDA Awards 2000

CURRICULUM VITAE

Where I’ve Worked and Stuff...

Personal Work & Art

Found Images

Cut & Paste

01 PERSONAL SKETCH BOOKS

WhatHere are a few spreads form the A5 sketch books I keep to experiment with colour, found images, composition and typography. I like to refer back to these as often as possible when working on jobs that need a touch of uniqueness. There is no hidden meaning with the spreads, they are simply compositions that are to me, are visually appealing.

Where Anywhere

When Always

Collage / Mixed Media

02 PERSONAL SKETCH BOOKS

WhatHere are a few spreads form the A5 sketch books I keep to experiment with colour, found images, composition and typography. I like to refer back to these as often as possible when working on jobs that need a touch of uniqueness. There is no hidden meaning with the spreads, they are simply compositions that are to me, are visually appealing.

Where Anywhere

When Always

Check out: www.linusdean.com for more!

Created from

1950’s Annuals

03 PERSONAL ARTWORK

WhatI derive my inspiration from the art and typefaces of the illustrated annuals of the 50’s and 60’s – the golden age of pen and ink. I love isolating and re-situating these classic drawings and words to create a whole new perspective. There is no hidden meaning to my art. It just looks cool. Check out linusdean.com.au

Where Home Studio

When 2008 - Present

I have an exhibition coming up in June 2010!

Here’s what I get paid to do...

All Cut

& Paste

(no Comp

uter)

AGDA Finalist

AGDA Award

Newsprint

04 COKE (Lift Plus) LAUNCH BROCHURE

WhatI created this A2, folded to A4 brochure using a cut and paste technique. The objective was to create an information piece that seemed as though it was created by ‘MAD’ Scientists and printed on a backyard press. This piece won an AGDA Finalist Award.

Where Moon Design

When 1999

05 PERSONAL PROMOTIONAL POSTCARDS

WhatThese postcards were designed be sent out to prospective employees. They were created using found images and photographs I had taken. There is no hidden message behind the design, they are just supposed to be visually engaging and curious.

Where Freelance

When 2000

150mm

x 100mm

320GSM Freelife White Vellum

Seasons

Colours

06 FARAGE MENSWEAR FLYER

WhatThis is a small piece I created to launch the new seasons range of Farage menswear. The simplicity of design, texture and quality of paper stock give the job the sophistication the client was after.

Where Moon Design

When 1998

200GSM Raleigh Cromatico

( Translucent )

One Co

lour prin

t - Wh

ite

Font designed for job

07 EYE MANAGEMENT IDENTITY

WhatEye Management is an unconventional and cool hair stylist group. I created a unique typeface intended to be clean, simple and hip. Combined with the unusual texture of Cromatico, this gave the job the exclusivity and ‘wow’ factor the client was after.

Where Moon Design

When 1997

08 SLIP INN FLYERS (Dean Martini Club)

What3 simple, A6 flyers that encapsulate the cool, sexy and funky feeling the club is known for. I found these images in a 1950’s cocktail book.

Where Freelance

When 2001

Images found in 1950’s

Cocktail book

Image created in Photoshop f

rom

4 individual images.

Graphic in

spiration

from

my Sketch

Books

09 SLIP INN FLYERS (Chinese Laundry)

WhatThis was a quick flyer created for the 2000 NYE party at the Slipp Inn. I took graphic influence from my sketch books. The simplicity of design is to represent the electronic, minimal sounds of Plank Records DJ Bushwacka.

Where Freelance

When 2000

Cover

Inside SpreadShot in our

Design Studio

Photography: Jezz Smith

10 JETS BY JODIE BOFFA 16 PAGE BROCHURE

WhatDesigned to be clean and simple so that the swimsuits would stand out. For the background props, smooth flowing curves were cut from large polystyrene blocks which represented water and waves. We shot this job in our Surry Hills design studio.

Where Moon Design

When 2000

Cover

Pantone 877

11 FRICKER SYSTEMS 24 PAGE BROCHURE

WhatI like this spread because of the use of clean simple lines which locate buildings in the CBD that have had Fricker Systems installed. The lines also create a pattern which is a representation of one of Fricker’s many ceiling panel designs. The up-side down type also engages the reader to consider the product.

Where Moon Design

When 1999

12 JMW COMMONWEALTH GAMES BOOK

WhatA 260 page, perfect bound book created to showcase the conceptual to final stages of JMW’s role in the organization of the opening and closing ceremonies for the Commonwealth Games.

Where Jack Morton Worldwide

When 2007

Packaged in s

ilver zip-lock ba

g

170mm x 170mm / 260 pages

Internal DPS

Cover

13 SONY - make.believe LAUNCH BOOK

WhatConceptual visuals presented to SONY for the launch of their new tag line ‘make (dot) believe’ The idea behind the concept was an adults ‘dot to dot’ book.

Where Jack Morton Worldwide

When 2007

14 SONY BRAVIA COLOUR IN MOTION

What5 posters created to sell the concept of ‘Colour in Motion’ to Sony. ‘Colour in Motion’ was an event which launched the new range of Bravia TV’s. A facet of the theme was the combination of sport and splashes of solour. Soccer meets Paint ball.

Where Jack Morton Worldwide

When

15 HUNDAI

What

4 illustrations created to be used withina presentation to Hundai. Created using Photoshop and Illustrator.

Where Jack Morton Worldwide

When 2007

male-friendly

& Street Cred

Asian colour & cool

Sleek lines

& dynamism

Chilled & relax

ed

Created in Photoshop

Female & Fashion skewed

16 HYUNDI

2 illustrations created to be used withina presentation to Hundai. Created using Photoshop and Illustrator. Female theme.

Where Jack Morton Worldwide

When 2007

17 SONY PMA

What3 initial Illustrations created for a large Sony trade event. These Illustrations set the graphic style for all further collateral.

Where Jack Morton Worldwide

When 2007

Music Theme (walkman)

Movie theme (Handycam)

Colour Theme

(Camera’s & Printers)

Window DisplayFinished Hub

Identity

Initial Conceptual visual

Street Banners

18 SONY LOVE TRUE

WhatThe visualisation and creation of all pieces of collateral for a large, fashion themed Sony event.

Where Jack Morton Worldwide

When 2007

19 SONY BRAVIA

WhatConceptual visuals created using Sketch-Up, Photoshop and Illustrator. Visuals were used within a proposal to ‘Sony’.

Where Jack Morton Worldwide

When 2008

Initial Conceptual visual created in Sketch-Up

Final Design

Conceptual Poster

20 FORD

WhatConceptual visuals created using both Sketch-Up and Photoshop. Visuals were used within a proposal to ‘Ford’ for the launch of the new Feista.

Where Jack Morton Worldwide

When 2008

Sketch like layer

This effect is created by using

2 layers in Photoshop

Rendered Layer

The erase tool is used to create the soft blend

21 WRANGLER

WhatConceptual visuals created using both Sketch-Up and Photoshop. Visuals were used within a proposal to ‘Wrangler’.

Where Jack Morton Worldwide

When 2008

Jeans to be p

laced

in boxes

22 SONY SOCCEROOSConceptual visuals created using Sketch-Up, Photoshop and Illustrator. Visuals were used within a proposal to ‘Sony’.

Where Jack Morton Worldwide

When 2008

Name tag / Lanyard Visual

Visual of A5 Cardsfor Proposal

Sketch-Up Rendering ofProposed environment

Sweat Band

23 KFC

WhatVisualisation and creation of collateral for a presentation to KFC.

Where Jack Morton Worldwide

When 2008

Hero Identity

Posters

Branded Wall

et

Vouchers

Identity and Collateral visuals

Turned around in 1 day.

Hero Identity

Staff Uniform

Stationary examples

DPS for Zoo Mag (Visual for proposal)

Photoshoped images of proposed Party & Venue

24 FAT YAK

WhatVisualisation and creation of collateral for a presentation to FAT YAK.

Where Jack Morton Worldwide

When 2008

25 MICROSOFT WINDOWS 7 LAUNCHWhere Jack Morton Worldwide

When 2008

Created in Sketch-Up

26 OPTUS LEADERS FORUM

WhatVisualisation and creation of collateral for a presentation to OPTUS.

Where Jack Morton Worldwide

When 2009

email Invitation

Name tag / Lanyard

Hero Identity

8 page Brochure.

(Photoshop visual

for Prop)

27 OPTUS

WhatVisualisation and creation of collateral for a presentation to OPTUS.

Where Jack Morton Worldwide

When 2009

Hero Identity

Landscape Poster

Ticket

28 SONY BRAVIA

WhatVisualisation and creation of all collateral for a presentation to SONY.

Where Jack Morton Worldwide

When 2007

Hero Identity

email Invitation

Print Invitation

Postcard

29 SONY BRAVIA

WhatVisualisation and creation of all collateral for a presentation to SONY.

Where Jack Morton Worldwide

When 2007

30 SONY BRAVIA

WhatVisualisation and creation of all collateral for a presentation to SONY.

Where Jack Morton Worldwide

When 2007

31 SONY TRUE COLOURS BALL

WhatVisualisation and creation of all collateral for a presentation to SONY.

Where Jack Morton Worldwide

When 2007

32 SONY VAIO LIFESTYLE

WhatVisualisation and creation of all collateral for a presentation to SONY.

Where Jack Morton Worldwide

When 2007

33 MICROSOFT TECH.ED 2007Where Jack Morton Worldwide

When 2007

34 MICROSOFT WINDOWS 7 LAUNCHWhere Jack Morton Worldwide

When 2009

35 MICROSOFT CHRISTMAS PARTY THEMEWhere Jack Morton Worldwide

When 2009

Finally, a little bit of Packag

ing...

36 GRANTS SCOTCH WHISKYWhere Morton Design

When 2003

Internal DPS

37 BREVILLEWhere Morton Design

When 2003

Internal DPS

38 MARLBORO

WhatConceptual visuals for a new range of Marlboro’s. Targeted at the young professional male.

Where Morton Design

When 2003

Internal DPS

39 PANADEINEWhere Morton Design

When 2003

Internal DPS

Cheers, & thanks for checking it out.

My mobile: 0403028444