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Putting the “I” in CI: A Librarian’s Introduction to Competitive
Intelligence
Bianca Lipscomb
Methodology
Barbara Ferry, Director of Business Research
Methodology
Comparative Research: CI vs. LIS-CI
Competitive Intelligence
Definition Not Corporate Espionage
By: magandafilleBy: Thomas Helbig
Intelligence Cycle
Fuld & Company, 2009 pg. 12
Role of Technology
• Importance of the human element
• Used mostly in the process of information gathering and dissemination
• True CI tools facilitate the entire Intelligence Cycle
Tools Overview
Full Cycle Software
Fuld & Company Intelligence Software Report 2008-2009
From: http://www.wordle.net/
Tools OverviewAnalysis Oriented
Pre-Processing: sorting and extracting relationships
Text Mining: summarize, categorize and visualizeAnalysis Support: dissemination
Research by the CLAIR Group at UMich:
Detecting multiple facets of an event using graph-based
unsupervised methods
Critique of LIS approach:• Information gathering and dissemination are emphasized over planning and analysis
• In order for LIS professionals to be true CI operatives they must have training in or exposure to business administration
Knowledge Management
Competitive Intelligence = Business Intelligence
Model of New LibrarianshipCompetitive Intelligence is one of the many ways for the tech and people savvy librarian to proactively affect positive change within their organization
By: David King
Skills• Knowledge of Information Sources and Research Methods
• Proficient with new technologies
• Disseminating Information
• Connecting People and Ideas
Skills
Q: How can librarianship better incorporate skills development for steps 1-Planning and 4-Analysis?
Fuld & Company, 2009 pg. 12
Users of CI• Library approach to CI expands traditional user base to:
• All levels of users throughout the organization• New environments
SLA CI Division Member Profiles
Correia, Cynthia Cheng. (January 2008). Members Survey: General Profile [Electronic Version]. Intelligence Insights, vol. 4:1, 4-12.
Total of 134 Respondents
43% work in Information Centers
21% work in Business or Consulting Services12% Pharmaceutical, Biomedical or Health Sciences10% Law8% Academic / Higher Education
35.2% spend less than ¼ of their time on CI
SLA CI Division Member Profiles cont.
57.14% cite Published Research as main job function19.84% cite Analysis7.94% cite human research
26.2% have practiced CI for over 10 years20.6% 1-3 years
21% support Organizational or Business Strategy with CI
74% started their training in the LIS field
Two Crucial Skills for CI:• Analytical Skills
• People Skills
In Summary:
“A good word processing program makes it easier to write and make revisions, and catch spelling mistakes:-It does not make you a better writer.-It doesn't affect the quality and content of the
reports you write.” -–B.
Hohhof
SCIP Blog Wordle
From: http://www.wordle.net/
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