live badassery: social media video

LIVE Badassery : Social Media Video

Presented by Aaron Bramley and David J. Neff@aaronmsb and @daveiam

aaron@ridgewoodpr.com and david@ridgewoodpr.com

ridgewoodpr.com

Twitter Hashtag : #asmc

Trying to understand online video today is like taking a Polaroid photo of a moving train—it’s a blur. Every day we uncover a new behavior or figure out a cost issue.”

- Vivi Zigler, President, NBC Universal (Streaming Media, 4/09)

By the year 2005, Americans will spend more time on the Internet than watching network television and videocassette rentals will have been replaced by easily available video-on-demand services.”

- Nicholas Negroponte (1995, The Future of News)

• SOUND

• By Wednesday afternoon, the video had been viewed more than a million times on YouTube. References to it were in five of the 12 results on the first page of Google search for “Dominos,” and discussions about Domino’s had spread throughout Twitter.

• “We got blindsided by two idiots with a video camera and an awful idea,” said a Domino’s spokesman, Tim McIntyre, who added that the company was preparing a civil lawsuit. “Even people who’ve been with us as loyal customers for 10, 15, 20 years, people are second-guessing their relationship with Domino’s, and that’s not fair.”

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Q&A Contact: david@ridgewoodpr.com and aaron@ridgewoodpr.com @daveiam and @aaronmsb Presentation at www.ridgewoodpr.com/new.htm