live tweeting at events: join the conversation!

Live Tweeting at Events: Join the Conversation!

Roxanne R. Roark,R3 Social Media

Introducing Roxanne R. Roark

• Owner of R3 Social Media, a locally based Social Media marketing company,specializing in small businesses.•Self taught HTML at 13 years old• Marketing small businesses through social media since 2010• Create and maintain clients’ social media campaigns on all the major social media networks, including Instagram, Pinterest, Twitter, Facebook, Google Plus, and LinkedIn

What is Twitter?

•Twitter is a social media network that was started in 2007.•You can post updates to the network limited to 140 characters.•Twitter Feed is where you find all of the updates from the people/accounts you follow.•Hashtags are used to find a stream of a conversation and are frequently utilized to host “chats”.• Your username is preceded by “@”

What is Twitter?

•Twitter is a social media network that was started in 2007.•You can post updates to the network limited to 140 characters.•Twitter Feed is where you find all of the updates from the people/accounts you follow.•Hashtags are used to find a stream of a conversation and are frequently utilized to host “chats”.• Your username is preceeded by “@”

What is Live Tweeting?

Live Tweeting is when you are tweeting information you gather from an event you are attending.

It can include photos, videos, and other items from the event; such as a conference.

My Live Tweeting at different events has gotten me noticed more than once, which has lead to other opportunities, such as this guest blogging opportunity as well as leads for my company.

Follow Along

Following others that are actively talking about the event on social media is a great way to connect with a new audience.

This can lead to opportunities that you might have missed, or connections you may not have thought of making.

The easiest way to accomplish this, is to find the event hashtag, if one exists.

#EmptyBowlsok 2013 = Empty Feed

If you are going to host an event, be sure that you are ACTIVELY using your own hashtag, as well as promoting it AT THE EVENT.

Out of 21 total tweets, 11 were mine and 5 were crossposts from Instagram from the sponsor. Only two other tweets were from someone else.

#EmptyBowlsok 2013 = Empty Feed

The event had no hashtag on posters, or anywhere AT the event. One tweet asked people to tweet and use the hashtag, but they never promoted it anywhere else.

This lack of self promotion lead to an extreme lack of participation on their hashtag that year.

#EmptyBowlsok 2014 = Learning

In 2014,

20 Total Tweets,

3 total tweeters (aside from the host account.)

Tools of the Trade

Great Live Tweeting Tools:

http://Tweetchat.com

http://Twubs.com

http://Twitter.com

Tools of the Trade

Tweetchat.com:

Tools of the Trade

Tweetchat.com:

Tools of the Trade

Tweetchat.com:

Tools of the Trade

Buffer Individual Vs. Awesome

Individual (free plan) Benefits:• One account per platform on LinkedIn, Facebook, G+, and Twitter• Up to 10 posts per platform (scheduled)

Awesome Plan ($10/Month or $102/Year) Benefits:• Up to 10 accounts per platform• Up to 100 posts (scheduled)• Varied scheduling (instead of choosing the same times/days)• 15 RSS feeds per profile/account

HootSuite Pro

Benefits:

• Add team members to give access with separate logins•Manage up to 100 social networks (such as multiple Facebook pages or Twitter accounts)•Schedule up to 350 messages in advance •Advanced reporting• 30 Day free trial (starting at $9.99 after) (Also Has Enterprise Option for larger capacity)

HootSuite Pro

Benefits:

• Add team members to give access with separate logins•Manage up to 100 social networks (such as multiple Facebook pages or Twitter accounts)•Schedule up to 350 messages in advance •Advanced reporting• 30 Day free trial (starting at $9.99 after) (Also Has Enterprise Option for larger capacity)

Sprout Social

Benefits:

• Schedule messages in advance.• Reporting available.• Add team members to allow others to assist/manage your accounts.• Like HootSuite, you can assign messages to team members, but unlike HootSuite, you can archive them once you are finished (instead of the entire stream)

Sprout Social

Sprout Social

Benefits:

Find Something Interesting

Find Something Interesting

Interesting:

“arousing curiosity or interest; holding or catching the attention.”

Why?

Live Tweeting content that your audience will find valuable, is the best way to get their attention.

Why?

Live Tweeting content that your audience will find valuable, is the best way to get their attention.

Sharing golden nuggets of information to pass along from an event is more likely to get you noticed, online.

Why?

Live Tweeting content that your audience will find valuable, is the best way to get their attention.

Sharing golden nuggets of information to pass along from an event is more likely to get you noticed, online.

The more you participate in a hashtag, the more likely you will earn new followers; a new audience.

The Best Things to Live Tweet

1) Photos of important graphics or lists, or other info2) Short snippets from the speaker’s presentation3) Questions and Answers during a presentation

The Best Things to Live Tweet

The Best Things to Live Tweet

4) Photos of the speaker and a good quote5) Links to articles that may shed more light on a topic

being discussed6) Answers to questions you’ve seen asked on the hashtag,

but not yet answered.

How Do I Live Tweet at Events?

When Live Tweeting at an Event, be sure to:

1) Include the speaker’s Twitter handle.

How Do I Live Tweet at Events?

When Live Tweeting at an Event, be sure to:

1) Include the speaker’s Twitter handle. (Ahem.)

How Do I Live Tweet at Events?

When Live Tweeting at an Event, be sure to:

1) Include the speaker’s Twitter handle.2) ALWAYS include the hashtag! #TTF2015

How Do I Live Tweet at Events?

When Live Tweeting at an Event, be sure to:

1) Include the speaker’s Twitter handle.2) ALWAYS include the hashtag! #TTF2015 3) Try to condense. (One tweet per complete thought)

Thank you!

Tweet me or Email me questions at roxanne@r3socialmedia.com

This presentation will be available for download at:

http://bit.ly/R3SMTTF2015

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