living the story - joe terry
Post on 10-May-2015
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DESCRIPTION
How confident are you that the “story” created by marketing is getting told effectively to your customers in the field? How confident are you that your sales team can deliver your story in a way that maximizes differentiation, deal size, and profitability?
TRANSCRIPT
# plays in game
seconds per play
hrs execution per season
preparation required to win
min of execution per game
The all-important customer conversation
web
Status Quo Threatened Identify New Needs Define Solution Identify Viable Vendors Review Approaches Make Decision
Why Change Why You
content word of mouth
presales
nurturing
social
marketing
Them
You
No Decision
sales tools
Why Change
No Decision
Status Quo Threatened Identify New Needs Define Solution Identify Viable Vendors Review Approaches Make Decision
Why You
Them
You
HEAR FROM…
7
3 Keys Ideas to Execute
Network Have fun!
Conference Goals
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