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Presenting award-winning L•O PROFILE MAGAZINE: Bringing glamour and sizzle to the Lake of the Ozarks and the Midwest.
This large-format, pearl-coated finish publication created by Studio M Pub-lishing will portray the lifestyle and passions of the Lake’s most affluent and sophisticated.
With high-impact covers, engaging content and a witty, intelligent editorial style, L•O PROFILE will quickly become a bimonthly “must-read” among VIPs and the influential.
In its six issues annually, the publication will feature glamorous covers and interviews, elite homes and yachts, culture, health, trav-el, fashion and (of course) the vip scene.
W W W . L A K E P R O F I L E . C O M
Studio M Publishing, LLC(573) 365-2288
studiompublishing@gmail.com • www.lakeprofile.com
ELITE HOMES AND DESIGNWho and what’s hot in design, interior amenities, architecture
and extreme living, featuring Lake style from sophisticated
waterfront homes to unique, architecturally trendy estates.
ECONOMICS/INVESTMENTS/REAL ESTATEEducate yourself on the latest investment moves and real
estate developments before they happen while shopping for
your million-dollar Lakeside mansion.
FASHIONLocal models are featured in our fashion spreads each month, showcasing a range of styles and settings in which to wear them. The fashion stories in every issue let you in on the latest Lake style.
HEALTH/BEAUTY/SPAHere you will discover wellness education, new beauty procedures, diets and trends that will help maintain your youth.
DINING/WINE/SPIRITSWith its delicious coverage of the Lake
of the Ozarks’ finest restaurants and the
world of wine, L•O PROFILE informs, en-
tertains and delights your culinary senses.
Insightful takes on wine, beer and spirits
and what’s happening in the food world.
YACHTS, PLANES, CARS AND BIKESL•O PROFILE will feature transportation trends locally and beyond. The best and most sophisticated will be highlighted in a fabulous pictorial.
SPORTSAll you need to know about local golf courses, the latest water sport trends and more.
MUSIC, ARTS AND ENTERTAINMENTOur about-town gurus capture the Lake’s creative in music, dance, theater and arts.
TRAVELL•O PROFILE will take you beyond the Midwest to faraway places where Lake locals retreat.
LOCAL INTERVIEWS Each issue of L•O PROFILE will contain an in-depth interview with major person-alities of fashion, music, business invest-ments or health at the Lake.
TRENDSETTERS The place to discover who’s here, what they’re doing and where they’re doing it, this section is loaded with mini-profiles and items introducing new businesses and trends and the faces and personalities behind them.
VIP SCENEL•O PROFILE will keep you up on the latest parties and premieres, special events, openings and celebrity happenings every issue.
EDITORIAL PROFILE
Studio M Publishing, LLC(573) 365-2288
studiompublishing@gmail.com • www.lakeprofile.com
DISTRIBUTION
CONTROLLED LOCAL DISTRIBUTIONThousands of copies of L•O PROFILE will be distributed to high- end boutiques, health clubs, restaurants, nightclubs, salons, spas, and medical and business offices throughout the Lake of the Ozarks community.
SPECIAL EVENTSL•O PROFILE is distributed FREE at charity benefits, community and Chamber of Commerce events, trade shows, as well as other L•O PROFILE-sponsored events.
TARGETED MAILINGIssues of L•O PROFILE Magazine will be sent directly to 1,500 of the Lake’s most affluent residents as well as executives and political lead-ers in a five-state area.
L•O PROFILE will be available for sale at newsstands,
in upscale bookstores, at local grocers and retail shops.
Complimentary copies will be available at high-end
hotels, private airports, within the health industry and
from people of note and business leaders. Newsstand 15%Hotels 20%Targeted Mailing 15%
-
Controlled Local Distribu-tion 20%
EVENTSCONVENTIONSBOAT SHOWS
15%
SPEICAL BUSINESSESHOSPITALS
HOTELS STATE CAPITAL
20%
CONTROLLED LOCALDISTRIBUTION
20%
TARGETED MAILING 15%
NEWSSTAND 30%
LAKE OF THE OZARKS AREA:• Carl’s• G2M• Hwy MM
convenience stores• LaFata’s Minit Mart• Lake Area Chamber
Willmore Lodge• Local Hospital
Gift Shops• Local Hotel Gift Shops• Paul’s Supermarket• 7 Springs Winery
• Summit Lake Winery• Walgreen’s Drug Store• HyVee Grocery Store• Wilkinson Pharmacy• Woods Supermarket• Conoco Quick Stop• Fritz Fishing Tackle• Camden at the Lake Gift Shop and
Convenience Store• Glaize Airport• Lee C. Fine Airport• Lake Regional Hospital• Camdenton Airport
ELDON:• Eldon Drug• Paul’s Supermarket• Eldon Chamber
LEBANON:• Wilkinson Pharmacy
JEFFERSON CITY:• State Capitol• JCMG• Schnuck’s• Capitol Regional Hospital
COLUMBIA:• Ellis Fischel• Boone Hospital• HyVee • Schnuck’s• University of
Missouri Women’s and Children’s Hospital
• Barnes & Noble
ST. LOUIS: • Schnuck’s• Selected Store
Locations
L•O PROFILE CAN BE PURCHASED AT THESE LOCAL AND STATEWIDE RETAIL LOCATIONS:
DISTRIBUTION MODEL
DISTRIBUTION LOCATIONS
MULTIMEDIAMAP
= Subscription Locations
= Rack Locations
Studio M Publishing, LLCstudiompublishing@gmail.com • www.lakeprofile.com(573) 365-2288
Studio M Publishing, LLC(573) 365-2288
studiompublishing@gmail.com • www.lakeprofile.com
Every issue of L•O PROFILE features
a glamorous cover and interview.
Intelligent editorial on Economics,
Sports, Travel, Fashion, Health,
Culture, Libations, Nightlife, Elite Homes, Cars, Bikes,
Planes and Yachts
JANUARY/FEBRUARY: BIG BUSINESS/INVESTMENT/REAL ESTATE/BANKING . . Deadline: November 15th
We take a look at investing. Real Estate property on and off the Lake. New buying trends. Developments. Growth. Special
Feature: Power Players: An advertorial of Lake’s most influential business moguls and their tips to success.
MARCH/APRIL: HEALTH/BEAUTY/FITNESS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Deadline: January 15th
Tips on achieving good health and a happy, healthy lifestyle.
Special Feature: Top Docs: An Advertorial index of the best professionals in the health care and wellness field.
MAY/JUNE: HOME/DESIGN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Deadline: March 15th
We collect all the best and latest ideas, styles, colors and looks helping you build your own heaven at the Lake.
Special Feature: VIP: Build and Design Professional Profiles. An advertorial of Who’s who at the Lake in the building and
design industry.
JULY/AUGUST: ENTERTAINMENT/DINING/NIGHTLIFE . . . . . . . . . . . . . . . . . . . . . . . . . .Deadline: May 15th
L•O PROFILE reveals venues for great Entertainment, Divine Dining, Power Lunch Spots, and the Hottest Bars.
Special Feature: Hottest Bartenders—Coolest Summer Drinks: An advertorial index of the Best bars and restaurants for
your pleasures.
SEPTEMBER/OCTOBER: ANNIVERSARY ISSUE — THERE’S NO PLACE LIKE HOME . . . . Deadline: July15th
We remember the life, style and good times of years gone by while welcoming the new.
Special Feature: Long-time businesses that have helped make the Lake what it is today through their charitable donations.
NOVEMBER/DECEMBER: EVENT PLANNING/WEDDING/TRAVEL . . . . . . . . . . . . Deadline: September 15th
We will take you on adventures spanning the globe and introduce you to Lake residents who have traveled there
and what they recommend. Also, event destinations at the Lake and beyond.
Special Feature: Event Planning Sourcebook: An advertorial guide to planners and professionals that will make your day special.
MEDIA PLANNER
2013 MEDIA PLANNER
92 | L • O P R O F I L E L • O P R O F I L E | 93
Building a foundation of love & faith
At 14, tim Cribb, A ChiCAgo City boy,
moved to the fArm. “I cut my teeth building
stalls for our horses,” he said. “We had our own
barn. I bought some material and traded for
some.”
That’s where his love for woodworking began.
After working for only two contractors, his work
was noticed.
Tim recalled: “They saw how I was cutting win-
dows and hanging doors and said, ‘You’ll never go back on the rough crew again.’”
Tim decided to go on his own as a subcontractor.
“Back in the day, we did everything by hand. We worked 10-hour days, six days a
week, rain, shine, cold — we worked. We had our own trim crew. We could set cabinets,
cut stairs and do custom stairs. That’s how our carpenters were trained and how I was
trained,” he said. “We were master carpenters. Our best year was 116 custom homes.”
by Kristen turner Contributing Writer PHotos by george denny AeriAl ComPliments of JuAn ArAuz
HOME PROFILE
32 | L • O P R O F I L E L • O P R O F I L E | 33
A life-long love
C L i n t B O w y e r i s i n f O r t h e C h a s e
COver stOry
c l i n t b o w y e r
By Dan FielD L•O PrOfiLe editOr • PhOtO PrOvided by CLint bOwyer raCing team
Begin With Your Heart.
That’s the slogan Cheerios uses to promote its heart-
healthy oats cereal. It’s also a safe bet that NASCAR
driver Clint Bowyer, who drives under the sponsorship of
Cheerios, begins each race with his heart firmly placed
in the sport he so loves.
32 | L • O P R O F I L E
CLint bOwyer taxes a mOment tO reLax at the subway fresh fit raCe On
aPriL 19, 2009, in PhOenix, aZ.
CaPtured in a mOment Of sPeed at the COCa COLa 600 On may 26, 2009, in COnCOrde, nC.
L • O P R O F I L E | 155 154 | L A K E P R O F I L E . C O M
zBrandon Caldwell has been the Head Chef of Old
Kinderhook’s Trophy Room since February 2010.
A native of New Albany, Ohio, Brandon trained at
Columbus Community College and apprenticed at
Brookside Country Club in Worthington, Ohio.
Brandon’s wife, Monica, is a native of the Lake
area. Four years ago, when their first child arrived,
they moved here to be near Monica’s family. Brandon cooked at several
Lake-area restaurants before he was hired by Michael Ismail, the Tro-
phy Room’s Director of Business Development.
Brandon missed the variety of food options Columbus had to of-
fer, so he has assisted other staff members in creating an amazingly
varied menu at the Trophy Room. Dinner options are as elegant as the
Squashed Wahoo, but also as comfort-food-casual as fried chicken (the
Trophy Room’s fried chicken was recently awarded “Best at the Lake”).
The Trophy Room caters to special-event diners with a lovely view
of the No. 15 fairway of Old Kinderhook Golf Course, and also to those
looking for a moderately priced, tasty supper. Recently, “Build Your
Own” pizzas have been added to the menu, along with an array of
sandwiches and appetizers. Tantalizing ribs and chicken are produced
in the smoker, and prime rib is slow-roasted for more than 16 hours.
Daily specials change monthly, and have included a free appetizer
buffet, martinis after dark and fresh-fish Fridays. Happy hour happens
every day from 4 until 6 p.m.
The décor of the Trophy Room and the adjoining Arabian Meeting
Room is that of a quiet lodge. An interesting collection of paintings
and memorabilia fills the walls with scenes of the American Old West.
The Arabian Room is a perfect spot for meetings of 20-30 people.
The Trophy Room offers space for up to 125 wedding or other banquet
guests, as well as an expansive deck for enjoying the Lake evening out-
doors as well as in.
Old Kinderhook recently hosted a golf tournament to benefit the
Lake Area YMCA. Other Caring and Sharing nights are scheduled,
with 10 percent of all proceeds returning to the community. A family
October Fest is planned for next fall that will include beer tents, food
booths, hay rides and crafts.
Chef Brandon credits his fine assistants, including Sous Chef Gabe
Winters, for the fabulous food that the Trophy Room creates. Michael
Ismail also gives credit to the entire staff for creating one of the Lake’s
most distinctive dining destinations.
Old Kinderhook and the Trophy Room are located on the southwest
end of the Big Niangua arm of the Lake, west of Camdenton along
Highway 54. The rolling hills beside the water and the natural land-
scape are just what make visitors wistful and what make residents glad
to call the Lake home. •
h e a l t h y R e c i p e
FOOd & drink
By susan creel contriButing writerPhotos By jordan weaver
1 butternut squash
4 cups lobster stock
1 lemon, juiced
½ cup brandy, flamed off
3 Tbsp. brown sugar
2 tsp. Old Bay seasoning
Salt to taste
½ zucchini, julienned
½ yellow squash, julienned
4 cherry tomatoes
1 lemon, zested
1 tsp. parsley
1 pinch paprika
6-8 ounces wahoo fish
2 pinches Old Bay seasoning
154 | L A K E P R O F I L E . C O M
Peel and large-dice a butternut squash. Add to lobster stock and boil squash until tender. Puree squash. Add lemon, brandy, brown sugar, 2 tsp. Old Bay and salt. Mix well.
In a medium bowl, stir together zucchini, yellow squash, tomatoes, lemon zest, parsley and paprika. Set aside.
Dust wahoo with 2 pinches Old Bay and grill to desired doneness. Garnish with julienned vegetable mixture and serve with pureed squash. Makes 1 serving.
Squashed Wahoo
The Trophy Roomat Old Kinderhook
138 | L A K E P R O F I L E . C O M L • O P R O F I L E | 139
F A S H I O N
HealtH & Beauty
Focus Cream Top, $48Tribal Black Slacks, $49
Long Chain Necklace, $24Blair’s Landing
B Y ly n d s a y p e r r y a n d K e l s e y M c d a n i e l • P H O T O S B Y J O r d a n W e a V e r
It’s time to break out those cute boots and fabulous jackets. Autumn means layering up for your morning golf game, peel-ing those layers off for the afternoon boat ride, then adding them back on for evening cocktails on the patio. Welcome to a mid-Missouri fall day!
To be prepared to look stylish anytime of the day or night, look no further than Blair’s Landing in Osage Beach. Blair’s Landing not only has the clothes to make you look your best,
but they also have the accessories to make you stand out this season. No look is complete without accessorizing: Find the perfect purse, belt and jewelry to set off your fabulous fall fashions.
Autumn also is a busy time of year for local charity fundrais-ing. These Lake-area residents know how important it is to give back to our community and they know how to do it in style! Join them in support of your local charities this season. •
naMe: Angie Fiene
age: 38
Married tO: Single
laKe resident for 38 years
Business: Citizens Against Domestic Violence/Victim Outbreak Center
nuMBer Of years in Business: 25
charities/OrganizatiOns yOu suppOrt: Executive Director of CADV— I’ve been a part of for 10 years, Board Member of SART, I try to be a part of all of the Lake charities and help whenever I can, such as with Kiwanis, Rotary, Sharing & CaringMOst reWarding part Of dOnating: Helping victims rebuild their lives and get a fresh start. Seeing victims going from survivor to thriver.MOst unique fundraiser yOu haVe Been a part Of: CADV/VOC Brunch—Always a unique, fun theme in October for domestic violence awareness month. Table sponsors decorate their table to the selected theme.
fALL IntoStyle
Studio M Publishing, LLC(573) 365-2288
studiompublishing@gmail.com • www.lakeprofile.com
TARGET READERSHIP DEMOGRAPHICS:70,000 ReadersAge 30 years and older$125,000 + min. Household IncomeProfile: Business Executives, Dignitaries, Influential Lake Locals, Multiple Home Owners, and Expendable Income IndividualsFive state area distribution through targeted mailings - 1500 copies400 plus Subscribers (data collected after five issues) 15 states: DC; WV; IN; MI; IA; IL; MO; KS; NE; TX; CO; NV; CA; OR; WA Missouri Subscribers: 36% St. Louis Area; 21% Kansas City Area; 43% Central MO
LAKE OF THE OZARKS DEMOGRAPHICS:44,000 + Second Homes (Benton, Camden, Morgan, & Miller County)102,000 + Boats and Watercraft, (50% of which are 30 foot and larger, avg. value $350,000)5 Million + visitors per year, approx. 50% in state visitors69% Missourians who own second homes, own them at the Lake of the OzarksNon-Resident Property Owners are from: St. Louis 28%; Kansas City 26%; Other In-State 15%; Out of State 31%13 Billion per year Statewide MO Tourism total expenditures16 Golf Courses within a 50 mile radiusFour public Airports total avg. of 300-375 private and corporate landings per week
TARGET DISTRIBUTION: QUANTITY—APPROX. 10,000Affluent Lake Area Residents/Second Home Owners Hotel/Condo Rental units - approx. 800Three Community Airports Select Professionals – Lake Area, Camdenton, West Side, and Eldon Chamber members, approx. 2800Newsstands – Super Markets: Schnucks-Columbia, Jeff. City, and 10 St. Louis select stores Lake Locations: Paul’s (3); Woods, HyVee, G2M, select specialty stores Price Choppers-Kansas City Price Cutters-Springfield, Lebanon – approx. 5000Retail Shops – Hospitals, Hotel gift shops, Specialty stores – approx. 500Community Events – approx. 1200Outside Area Mailings – 1800, see above “select professionals”MO State Elected Officials – approx. 400Physicians Mail Boxes, 7 hospitals: Lake, Jeff City, Lebanon and Columbia– approx. 1800
DEMOGRAPHICS
KANSAS CITYAREA21%
ST. LOUISAREA36%
CENTRAL MISSOURI43%
MISSOURI SUBSCRIBER
KANSAS CITY26%
ST. LOUIS28%
OTHER OUT OF STATE
31%
OTHER INSTATE
15%
NON-RESIDENT PROPERTY OWNERS
Studio M Publishing, LLC(573) 365-2288
studiompublishing@gmail.com • www.lakeprofile.com
AWARDS
AWARDS
L•O PROFILE Magazine has been named a multiple award winner
in the prestigious MarCom Awards 2007 competition after just one
issue. The MarCom Awards, an international creative competition,
recognized Studio M Publishing, LLC, publisher of L•O PROFILE, for
outstanding achievement.
The MarCom Awards is an annual competition administered
and judged by the Association of Marketing and Communication
Professionals. Entries come from corporate marketing and
communication departments, advertising agencies, PR firms, design
shops, production companies and freelancers. The competition has
grown to the largest of its kind in the world.
Judges are industry professionals who look for companies and
individuals whose talent exceeds a high standard of excellence and
whose work serves as a benchmark for the industry. There were more
than 5,000 entries from throughout the United States and several
foreign countries.
L•O PROFILE was presented one Platinum Award which is judged
as the most outstanding entry in the competition, and four Gold
Awards, which were judged as those, which exceed the high standards
of the industry norm. One Honorable Mention Award was granted to
those entries that meet the expectations of the judges.
L•O PROFILE received awards in six categories:
PLATINUM “The Castle”—Writing/Feature, Dan Field
GOLD “Publisher’s Note”—Writing/Column,
Missy Martinette Hills
GOLD “Gary Prewitt’s Story”—
Writing/Feature, Kristen Turner
GOLD L•O PROFILE Magazine—Writing (overall)
GOLD L•O PROFILE Magazine—Design/Format
(overall)
HONORABLE MENTION
L•O PROFILE Magazine Interior Design,
Amanda DeGraffenreid
A look at the winners shows a range in size
from individual communicators to media conglomerates
and Fortune 500 companies. The competition is so well respected in
the industry that the national public relations organizations, local ad
clubs, and business communicator chapters are entrants.
Among the entries only 18 percent were Platinum winners, 18
percent were Gold winners, and 10 percent were Honorable Mentions.
L•O PROFILE MAGAZINE RECEIVES INTERNATIONAL AWARDS
The magazine received three Silver Awards of Distinction
in the following categories:
• MAGAZINE-CONSUMER
• MAGAZINE-COPY/WRITING
• MAGAZINE-EDITORIAL
“We are very proud of our efforts,” L•O PROFILE
Publisher Missy Martinette Hills said. “It’s a testament
to the quality of life at the Lake of the Ozarks.” The
Communicator Awards were judged and overseen by
the International Academy of the Visual Arts. More than
8,500 entries worldwide competed. Members of the IAVA
include Conde Nast, Disney, Coach, HBO, MTV, Polo
Ralph Lauren, Victoria’s Secret, Yahoo and others.
L•O PROFILE IS AN AWARD WINNER IN THE 14TH ANNUAL COMMUNICATOR AWARDS
Studio M Publishing, LLC(573) 365-2288
studiompublishing@gmail.com • www.lakeprofile.com
eLETTERS
I have been selling automobiles for over 25 years. Over the years, I learned two important lessons: First, the key to any
successful business is hiring the right people. Lesson number two was advertising and marketing, which over the past six years has become my passion. What I learned over the years is you have to be consistent with your message, be different with your approach, never let your campaign go stale, and always have one eye looking outside the box.
Newspaper advertising is over rated, and I put the majority of our advertising dollars in radio and television. This has proven to be very successful, but it is almost impossible to track customers and evaluate what is driving the showroom traffic. So last fall, we decided to place an ad in L•O PROFILE magazine. Since then, we have sold over 20 vehicles to families from the Midwest, and have rented and serviced countless others. Each experience I credit to your publication. (Now that’s tracking!) As I travel and attend Toyota business and advertising meetings across the Southeast, I always carry a copy of L•O PROFILE and share the amazing results with my peers. You can count on Panama City Toyota as a lifelong partner with your magazine, and the first ad that people see when they turn to page one.
Sincerely,
Rusty HillPRESIDENT, PANAMA CITY TOYOTA
PANAMA CITY, FL
WE CHOOSE L•O PROFILE MAGAZINE because of the outstanding customer service, and the magazine’s overall quality.
We have received nothing but positive feedback from this magazine and will continue using L•O PROFILE as our No. 1 advertising book!
Thank You,
Teresa JenningsOWNER, TERESA’S FLOOR TO CEILING
LAKE OZARK, MO
Our ads in your publication have raised more awareness and response than 2 other Lake publications
COMBINED after 3 years of advertising in the Lake area!
Your publication is far more professional and the public is aware. Congrats!
Deb MoatsA WINDOW PRO
OSAGE BEACH, MO
WHEN I CAME TO THE LAKE RECENTLY, I brought a volunteer from Jeff City with me. I had your magazine (which I take with me every trip to the Lake). Every time he asked for an address, what someone looked like, what are potential restaurants or sponsors for our event, I kept referring him to the magazine. He eventually said “you reference that magazine all of the time.” I told him “L•O PROFILE is the ‘bible’ for all things going on at the lake.”
So thank you for not only publishing a great product to read, but because it is a resource for me in planning our Signature Chefs Auction.
Stephanie JohnsonCENTRAL DIVISION DIRECTOR, MARCH OF DIMES
GREATER MISSOURI CHAPTER
JEFFERSON CITY, MO
While spending a few days at the lake, we came across your magazine, grabbed one and really enjoyed it.
Our primary home is in the Los Angeles area and we have a vacation home here at the Lake.
We are true believers that the Lake is a beautiful place with incredible potential. Every summer we invite friends from California to hang out with us and each and every one of them leaves loving the Lake and wanting to know when they can come back.
I am writing to say thanks for creating such a great magazine representing the Lake.
Dianna and Sean BakerCAMARILLO, CA.
I AM WRITING TO INQUIRE ABOUT ADVERTISING RATES, deadlines and discounts for your summer issues. I own a few small startup businesses and am looking for effective ways to advertise them.
Also, please pass my compliments on to your whole staff for creating the most professional magazine I have ever seen. I was shocked at the quality of your entire publication when I first picked it up last summer. You got it right from the beginning!
Mike HutchisonST. LOUIS, MO
Congratulations, you all have DONE WELL! Thanks for raising the bar, and representing the Lake of the
Ozarks in a first-class manner. I am very proud to have my advertisements in such a prestigious publication.
Mitch ShieldsLAKE REGIONAL HOSPITAL, OSAGE BEACH, MO
I RECEIVED A COPY OF YOUR NEW MAGAZINE and I just wanted to let you know how awesome it is! It was so interesting to read, and the size and the paper it is printed on is really nice too.
I’m just so happy for you and wanted to let you know! Your magazine will no doubt be very successful.
Michelle SprickST. LOUIS, MO.
I just wanted to drop you and your staff an e-mail to tell you how fantastic your second edition of L•O PROFILE
magazine turned out! We look forward to continuing our advertising with you next summer. Congratulations on a quality magazine, and keep up the good work.
Merlyn VandervortMILLENNIUM, INC.
LAKE OZARK, MO
Studio M Publishing, LLC(573) 365-2288
studiompublishing@gmail.com • www.lakeprofile.com
RATE PROTECTION Rates are guaranteed for all
space orders on contract for a period of three, six or
12 months. Cancellation of any portion of a contract
voids all rate and position protection.
PREMIUM POSITIONING Add 15%.
INSERTS Call for a quote.
PAYMENT TERMS All display-advertising orders
require payment with artwork, unless agency or cli-
ent has approved credit 30 days prior to closing. Full
payment is due upon receipt of invoice. Ten percent
discount available upon receipt of ad insertion.
CANCELLATIONS L•O PROFILE requires a 60-day
advance written notice of cancellations prior to dead-
line date. Advertisers will be short-rate invoiced at the
rate card rate.
ADVERTIS ING RATE CARD
1X 3X 6X 12XSIZE 4/C 4/C 4/C 4/C
Full $2500 $2200 $2000 $1800
Spread $4200 $3700 $3200 $3000
½ Page $2000 $1750 $1500 $12501/3 Page $1300 $1000 $900 $8001/6 Page $800 $700 $600 $500
Inside Back Cover $3000
Inside Front Cover $3200
Back Cover $3500
Advertorial: Full Page $1250*
Advertorial: Half Page $800* * ½ Price discount with purchase of display ad in same issue.
Web Banner: Ad 1—474 x 61 pixels $250
Web Banner: Ad 2—290 x 97 pixels $150
Web Banner: Ad 3—150 x 97 pixels $100**** Free with a 3x, 6x or 12x Display Ad Purchase.
EFFECTIVE AS OF 5/1/07
ISSUE THEME DEADLINE
Jan/Feb Big Business November 15
Mar/Apr Health/Beauty/Fitness January 15
May/Jun Build/Design March 15
Jul/Aug Entertainment/Dining/Nightlife May 15
Sep/Oct Anniversary/Charitable Issue July 15
Nov/Dec Event Planning/Wedding/ September 15 Travel Issue
MEDIA CALENDAR
PRODUCTION CHARGES
Full page . . . . . . . . . . . . . . . . $125 ½ Page . . . . . . . . . . . . . . . . . $75¹/³ Page . . . . . . . . . . . . . . . . . . $50¹/³ Page . . . . . . . . . . . . . . . . . . $25
$40 to change a client/agency-supplied file. (applies to all sizes)
It is not the responsibility of the Publisher for errors in advertisements if ad was received past material deadline.
INCLUDES:• ½ price ad rate on specialty sections.
• Website: banner ad and L•O PROFILE’s exclusive business recommendation list.
• “Great Links” or “Don’t Miss” ad.
• Editorial Submissions (includes 1 or more)
AD RATES SPECIAL ADVERTISING PACKAGE!
• In My Opinion
• Around Town photo promo
• Product reviews, photos and leads
• Recipe
• Fashion model
• VIP Scene non-profit event photo promo
• Editorial quotes
Studio M Publishing, LLC(573) 365-2288
studiompublishing@gmail.com • www.lakeprofile.com
L•O PROFILE only accepts PDF, JPG, InDesign, Photoshop, and Illustrator files in RGB or CMYK format with a color proof for our printer to use as a guideline when printing the magazine.
All images used in our ads or special advertising sections should be at a resolution of 300 PPI. Images for special advertising sections should be provided at 300 PPI at actual placement size.
PDFs may be provided if they are rendered at print quality. (Use press- or print-quality setting when exporting.)
Send files on cd or dvd with a color proof. If color is not critical you may email your ad to amanda@lakeprofile.com.
NOTE: All .tiff and. eps files should be flattened. Illustrator files should be saved as .eps with images embedded and fonts converted to outline. If fonts are not outlined, we may substi-tute a font if we do not own your font.
SPREADSpreads should be provided as facing single pages. See specs for full-page ads.
ADS VIA E-MAILUpon the approval of your account executive and/or production manager, digital files for ads may be sent via e-mail to amanda@lakeprofile.com.
DIGITAL AD SPECIFICATIONS
FINAL TRIM BLEED
Full Page 9.375" x 12" (56p3 x 72p) 9.625" x 12.25"
½ Page Horizontal 8.875" x 5.58" (53p3 x 33p6) Not needed.
½ Page Vertical 4.35" x 11.33" (26p1.5 x 68p) Not needed.
1/3 Page Horizontal 8.875" x 3.67" (53p3 x 22p) Not needed.
1/3 Page Vertical 2.92" x 11.33" (17p6 x 68p) Not needed.
1/6 Page Horizontal 4.35" x 3.67" (26p1.5 x 22p) Not needed.
1/6 Page Vertical 2.92" x 5.58" (17p6 x 33p6) Not needed.
Note: All sizes are width x height. Please include an 1/8˝ bleed on all sides for full page ads.
Be sure to keep text at least 1/4˝ from edge to allow for trim.
AD SIZES
Updated 11/12
You are authorized to reserve the following space for your advertisement in L•O PROFILE magazine at the indicated cost and subject to conditions and terms as follows. Please read carefully before signing. DATE
ADVERTISER PHONE FAX
ADDRESS CITY STATE ZIP
CONTACT EMAIL
AD SIZE TIMES
AGENCY CONTACT PHONE FAX
ADDRESS CITY STATE ZIP
SPECIAL INSTRUCTIONS/PLACEMENT REQUEST
JAN/FEB MAR/APR MAY/JUN JUL/AUG SEPT/OCT NOV/DEC
TOTAL AMOUNT PER INSERTION $
TERMSInvoices are due and payable upon receipt unless otherwise authorized by the account rep and/or publisher. On the day of space reservation, new advertisers may be required to give a good-faith down payment. Multiple insertion accounts must be paid in full before subsequent advertisements will be accepted.
All copy is subject to publisher’s approval and acceptance. Any copy which resembles editorial matter, in the opinion of the publisher, shall have the word “advertisement” print-ed on the page. Publisher reserves the right to reject any advertisement. Special placement requests are subject to availability and are fulfilled on a first-come first-serve basis.
All advertisements are published for the benefit of the applicable agency and the advertiser, and each is jointly and separately liable for all charges. Advertisers and agencies are solely responsible and assume full liability for all contents and claims of their advertisements. If advertiser/agency does not supply acceptable artwork/film by deadline date, publisher will bill for contracted insertion cost; late ads may be subject to a late placement fee. Publisher shall not be liable for failure to publish or distribute all or any part of the publication because of labor disputes, accident, fire, act of God, or any other circumstances beyond the publisher’s control. Further, publisher shall not be liable for damages if for any reason he fails to publish an advertisement.
Advertiser and/or Agency will indemnify and save publisher harmless from and against any loss or expense arising out of publication of advertisements, including without limitation, reasonable attorney’s fees resulting from claims or suits based upon the contents or subject matter of such advertisements, including without limitation claims or suits for libel, violation of privacy, plagiarism and copyright infringement.
Advertisements constructed by Studio M Publishing, LLC will remain the property of the same. Copies can be provided on digital media or as film, at an additional fee and considering all accounts are current and paid in full. Extensive design services available and provided by Studio M Graphics. Publisher is not responsible for supplied advertising materials left unclaimed 30 days after publication date. All advertising created by the publisher or its company are not considered a work made for hire and the publisher retains the copyright to all advertisements created for the advertiser.
Due to the timeliness and nature of this publication, this contract is NON-CANCELLABLE 60 days prior to publication date.
Agreed by DateFOR ADVERTISER (TERMS: NET 30 DAYS. 1.5% PER MONTH ADDED TO PAST DUE ACCOUNTS.)
Agreed by DateFOR STUDIO M PUBLISHING, LLC
Studio M Publishing, LLC • PO Box 1457 Lake Ozark, Missouri 65049 • (573) 365-2288 • FAX (573) 365-2822 • studiompublishing@gmail.com
ADVERTIS ING AUTHORIZATION
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