local content toolkit - part i - why local content matters
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Copyright Boomylabs 2011-2013
Why local matters GETTING SERIOUS with CONTENT
PART I - LOCAL TOOLKIT
part I of a 3 part guide to creating awesome locally crowdsourced content
Copyright Boomylabs 2011-2013
2014Why LOCAL MATTERs
YEAR OF LOCAL
1. Locals + Tourists
2. Lookers + Lurkers
3. Mobility + Mobile
Copyright Boomylabs 2011-2013
Who Does Local Serve?
Today’s Locals
Today’s Tourists
Tomorrow’s Locals
Tomorrow’s
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Copyright Boomylabs 2011-2013
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Local Has Dimensions
Local is Ever Changing
Local is all about Time - Today & What Now
Local is not about automation & replication
Local is about People & Places
Domain Location Matters
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Why Local AND Evergreen?
No list is ever complete
Local is alive and evolving
Local changes daily, weekly, monthly, slowly
Local demands fresh content
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Why Local Mobile?20% OF SEARCHES HAVE LOCAL INTENT
1.4 Billion Smartphones Globally
Smart Phones used Locally for Local Search
Mobile set to grow 66% annually got next five years
94% of smartphone users have looked for local info and 84% have taken action as a result
57% of smartphone users look for local info at least once a week
25% of smartphone users look for local info daily
Of smartphone users who searched for local info:
65% visited the business they looked up
47% looked it up on a map and/or got directions
24% told others about it
29% made a purchase in-store
https://www.distilled.net/blog/mobile/optimizing-your-local-presence-for-mobile-search-and-vice-versa/https://sites.google.com/a/pressatgoogle.com/googleplaces/metrics
Copyright Boomylabs 2011-2013
Why Local Embeddable?
Placing content in content is valuable
Great context exists that can be reused and made local
Embedding is on the rise
Embedding works for video, audio, slides, images, lists, docs and social
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Why Responsive?Experience Matter
Mobile, Tablets & Desktop
Space matters
Space is like Brevity & Simplicity. Guard it Well
We don’t like to scroll in 2 dimensions
Most embeddable content is not smartly responsive
Copyright Boomylabs 2011-2013
When Local Fails?
Local Fails when you think sprint not marathon
Local demands teamwork
Local demand a long term mindset
Too much automation
Too much duplication
Too much junk (not enough tidying)
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Image Credits:Skies http://www.flickr.com/photos/helter-skelter/8521998859/sizes/o/
Blue Pattern http://www.flickr.com/photos/webtreatsetc/6523464387/sizes/o/ !
Stairs http://www.flickr.com/photos/hansbrinker/2115784013/ !
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Copyright Boomylabs 2011-2013
Why local matters GETTING SERIOUS with CONTENT
PART I - LOCAL TOOLKIT
Coming Soon: Part II & PART III Going beyond WHY with the how & whatA local content creation TOOLKIT
Copyright Boomylabs 2011-2013
istly
Solo or Collaborative
Bookmarking
ThE SwIsS ArMy KnIfE oF CoNtEnT MaRkEtInG
embeddable findable Shareable content
Social ranking & prioritization
Simpler Social List Creation
Social curation
moderated crowd extended
lists
EXTEND lifeTime value of content
(evolving seo)
LISTLY
1 2
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56
7
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Contest platform
Twitter Lists
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L i s t l y i s S l i d e s h a r e f o r L i s t s
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h A V E Y O U T R I E D @ L i s t l y
98.6% OF BLOGGERS USE LISTS !
LISTLY MAKES LISTS SIMPLER TO CREATE,
SHARE & EMBED
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was this guide (part I) valuable ? L 2
LIKE SHARE EMBED
Part II
We’d appreciate you liking, sharing &
embedding this deck (or list)
Don’t miss Part II The How of Local
3
Part III
Don’t miss Part III The How of Local
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