local store marketing jafar shariff regional success
Post on 02-Jan-2016
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What caused Shariff Region Success?
• Blanketing Areas with Limited Time Offers
…and of course
• GREAT PIZZAS, 20 MINUTES– Shariff Region has the best service in the franchise
The Right Places
• Blanket Your Area– Hit businesses, strip malls, residences, everything!
• Hit the area the day before the special starts.– If too far in advance, customer may forget– What areas to hit and when:
• Low Income – beginning of month• High Income – end of the month
The Right Places• Use a map to cover where you’re going and
where you’ve gone– Customers shouldn’t get a flyer more than once a
month
The Right Price Point
• When coming up with LTO’s:– Watch your Food Cost! You need to make money
too! (I changed my offers)– Think low…but not too low!– Very low volume stores can be more aggressive– Weekday Flyers – more aggressive, especially
Monday– Follow the Supply Chain Portion Chart…
The Right Print
• Flyers – All are Black Ink on White Paper– Except Lunch Flyers – Black Ink on Colored Paper
• I’m in charge of everything!– Specials– Print– Drop– Pay– Deliver
• I follow a flyer philosophy…
Change the Look of Your FlyersDon’t let the customer get used to seeing the same thing over and
over again!
Several Days
One Day
Seasonal
The Right People
• MITs–Meeting in low volume stores–Want to have record week–Will be groomed to build sales
when they become managers
Measuring Success…
• Prior to Period 8 – followed the crowd
• In Period 8 of 2007 – changed marketing methods
• Here’s the result….
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