local/digital: challenges and opportunities
Post on 28-Jul-2015
898 Views
Preview:
TRANSCRIPT
Local/Digital:Challenges and opportunities
Jesse HolcombSenior researcher, Pew Research Center@jesseholcomb
April 15, 2023 2www.pewresearch.org
Local News in a Digital Age (March 2015)
April 15, 2023 3www.pewresearch.org
High interest in local news
April 15, 2023 4www.pewresearch.org
Especially among underserved populations
April 15, 2023 5www.pewresearch.org
Local audiences becoming more digital, at different paces
April 15, 2023 6www.pewresearch.org
Least connected city is also most social for news
April 15, 2023 7www.pewresearch.org
TV still dominates local market
April 15, 2023 8www.pewresearch.org
Digital groundswell is a supplemental news source
• Communities of interest, but no critical mass
• In one week, niche/specialty outlets accounted for 35% of Denver news content
• The 14 digital-native sites accounted for < 10%
April 15, 2023 9www.pewresearch.org
Some markets haven’t sustained digital publishers
Denver Macon Sioux City
Total News Providers 143 24 31Providers w/ Weekly Content 52 12 17
April 15, 2023 10www.pewresearch.org
Big picture: Growth of social as news source
April 15, 2023 11www.pewresearch.org
And mobile…
April 15, 2023 12www.pewresearch.org
But communities transition at different paces
• Case studies found different levels of digital engagement w/local news
• Factors: socio-economics, broadband/device access, news culture (i.e. outbound linking)
April 15, 2023 13www.pewresearch.org
Digital publishers are filling the gap
• Majority Nonprofit
• Small Staff
• Many Legacy Hires
• Nearly 30% started since 2010
• 85% started since 2005
April 15, 2023 14www.pewresearch.org
Their role may become more critical
Local/Digital:Challenges and opportunities
Jesse HolcombSenior researcher, Pew Research Center@jesseholcomb
top related