logo design (elements and principles of logo design)
Post on 24-Jan-2017
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LOGO DESIGNElements and Principles of Logo Design
WHAT IS A LOGO? A logo is a sign, symbol, trademark or
badge which conveys the identity or ownership of a product, company, campaign or concept.
1. Simple
• Logos should be easy to recognize by a glance; allows changes of size and color.
2. Memorable
• A few seconds is all it takes to make a first impression, but you need to make sure your logo makes a lasting impression as well.
3. Timeless
• You want your logo to be able to stand the test of time. Focus on your brand rather than what the latest trends are.
4. Versatile
• Versatility will make your logo flexible enough to be used in any occasion. Logo can be use in variety of sizes; color or monochrome
5. Appropriate
• Your logo must be tailored to your audience and appropriate for your business.
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