logos meaning
Post on 25-May-2015
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SALIMANUJ
SHRISHAILYA
What’s in a Logo ?
Logo = Face of the Company
Logo change = Refresh their manifesto + recharge their employees + boost trade sentiments
Logo change= Life cycle of product or service of the company
What’s in a Logo ?
Some companies change the logo when they ought to change the strategy
( Logo= Aesthetic Strategy)
A logo is the ultimate and most visible manifestation of a brand
Logo change does not means change in the value or DNA of the organization
Starbucks Aesthetic Strategy
The Best Logo
The Worst Logo
The Colour Code
• Green- Harmony
• Red - Exciting , Aggressive and Pasionate.
• Blue – Calming and relaxing
• Yellow and Black – Most Readable
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