lola garcia portfolio creative

L O L A G A R C I A

P H O N E

+1 305 318 1133

Creative Direction and Design for Creative Direction and Design for Brands, Publications, and SpacesBrands, Publications, and Spaces

SavoyC R E A T I V E + B R A N D M A N A G E M E N T

I rely on extensive experience and professional judgment to plan and execute diff erent projects. Par cularly, I am responsible for all branding, crea ve communica ons and global image of the company.

D E S C R I P T I O N

P H O T O G R A P H Y

Responsible for the product design and development of the latest watch collec ons and women accessories. All photography done in-house by me.

Glam RockP R O D U C T D E S I G N

Collaborated and worked closely with CEO in launching a new jewelry, small leather goods and sunglasses line.

D E S C R I P T I O N

E N V I R O N M E N T A L D E S I G N

Along with our Swiss offi ce, I design and coordinate every year the 2 fl oor level stand’s construction and budget of $500k for the prestigious jewelry trade fair; Baselworld. I also design and manage the brand packaging and POS production.

D E S C R I P T I O N

V I S U A L M E R C H A N D I S E

+ S I S D E S I G N

In charge of developing fl oor plans, elevations drawings including merchandise planograms and selecting all materials and fi nishes.

BentraniR E T A I L D E S I G N + P R O J E C T M A N A G E M E N T

Designed & managed the opening of their retail store in Santo Domingo, Dominican Republic. Developed and transformed the complete atmosphere for the venue from a restaurant setup to a luxurious boutique space. Plan, develop, and maintain production timelines to assure effi cient and profi table projects. Work closely with architect and contractor to adhere to budgets and datelines.

D E S C R I P T I O N

G R A P H I C D E S I G N

Oversee pre-press and production runs on high profi le print projects.

D E S C R I P T I O N

D E S I G N + P H O T O G R A P H Y

Develop concepts and work with fashion focus groups, analyze color trends, manage models and direct artistic/stylized photography sessions for all the company’s communications.

Krieger

Glam RockP R O D U C T D E S I G N +

P H O T O G R A P H Y

Collaborated and worked closely with CEO in launching a new jewelry line and small leather goods. Photographed all products inhouse. Established the E-commerce business which led to an increase of 75K on sales the fi rst year.

Michele

D E S C R I P T I O N

A R T D I R E C T I O N + P H O T O G R A P H Y

Managed the look and feel of the brand in house, developing visual identity standards while canceling the cost of $10k/m for an external agency. Ensure brand individuality, authenticity, demographic impact, and accuracy in all marketing materials.

D E S C R I P T I O N

A R T D I R E C T I O N + D E S I G N

Lead the creative team in the development of assets that work across all channels and platforms (from retailer point of sale to websites to social media to mobile, etc.) ensuring they are on strategy, on brand, and drive results

Let’s talk!

P H O N E

+1 305 318 1133

O N L I N E

www.lolasavoy.comwww.savoywatches.com

www.michele.comwww.glamrockwatches.com

S O C I A L

linkedin.com/in/lola-garcia-crea ve-director