london online seller meetup 17th march 2016

London

online seller meetup#OSUKLDN17th March, 2016@ThinkriseLDN

www.OnlineSellerUK.com | Landline: 029 2236 2596 | @OnlineSellerUK

In Partnership with

Speakers

Each talk lasts for 25 mins | Networking after event | All slides will be emailed

Marie Hamblin |

Deepak Goyal |

CarstenBrassel |

Brought to you in

Kind support from

Sponsorship from

Media Partner

Hello !

I’m Prabhat ShahProject Manager, Online Seller UK& DaytodayeBay

find me @OnlineSellerUK

How did it Start ?>> Cardiff to throughout the UK

>> Helped 500+ businesses directly

Events inNewcastleManchester LeedsLondonBirminghamBristolNorwichBrightonNewport

“Helping SMEs Sell Online”

We Deliver Ecommerce & Digital Marketing Training

Please visit www.onlineselleruk.com to find out more >

Delivery Options

Using Delivery Options to Drive ConversionMarie Hamblin - March 2016

INTRODUCING GFS

• Marie Hamblin Product Director & Emma Glue GFS Group Marketing.

• GFS specialise in helping SME’s and B2B businesses grow by improving your logistics, fulfilment and delivery solutions, so you can offer a best in class experience to your customers.

• Our innovations enable you to be your own channel.

• GFS: 160 people, £40m p/a turnover. 300 customers including New Look, Liverpool FC & Raleigh Cycles.

YOU’RE PROBABLY LOSING SALES RIGHT NOW

Near 50% of abandoned baskets occur because of poor delivery options

Source: IMRG 48%, Royal Mail 46%

WHAT DOES GOOD DELIVERY LOOK LIKE?

• It’s customer centric! Consumers want convenience. Delivery providers offer International services, Nominated Days, Timed services, Express services, Parcel Shops and Lockers. Do you?

• Our GFS product enables you to offer these to your website with just one implementation. Gain access to services not readily available on the market. We have over 40,000 collection locations in the UK & Europe.

WHAT DOES A GOOD CHECKOUT LOOK LIKE?

• Unified, reflects your brand

• Logical flow with minimal clicks/taps

• Mobile friendly. We are officially mobile with 2015 seeing the tipping point with over 50% of transactions occurring on mobile

• Leaves no question unanswered. i.e. ‘standard’ delivery means what? When will it arrive, 3-5 days?

The consumer is left wondering ‘what are my delivery options’

This scenario creates a high probability to abandon the basket

Delivery services and options are exposed before the need to sign in.

Further opportunity to add Click & Collect and premium services.

Recreo.co.uk

• Immediate 30% increase in orders

• 30% of all delivery choices are alternate!

CASE STUDY

KEY TAKEAWAYS

•Give your customers choice, and control. We’ve learnt that offering delivery options on a slick checkout is vital to increase conversion.

•Maximise convenience, maximise sales. (& maximise margin through carriage)

• Try it for yourself - Register for a FREE trial of GFS Checkout

•Measure your success!

Thank Youhttp://www.justshoutgfs.com/gfs_checkout.

Marie.Hamblin@justshoutgfs.com

Twitter: @GFS_Media

Appendix•What is Click & Collect

•More about the GFS services available

WHAT IS CLICK & COLLECT?

• Collection points where parcels can be sent or returned

• Networks consist of Corner shops, Dedicated Parcel shops, Secure Lockers, Retailer own premises, Business Parks, and Post Offices

• Major Players include

• Collect + with 5,800+ UK points newsagents, convenience stores, supermarkets & petrol stations

• Hermes Parcel Shops with 3,000+ locations in the UK and 14,000 throughout Europe

• DPD Pickup with 2,000+ locations including Halfords and other retailers on business parks

• Doddle 40+ locations close to Railway stations

• InPost Smart Locker technology, large European footprint

• UPS Access Point 1,500+ locations in the UK & 6,500+ in Europe – convenience stores & petrol stations

• Royal Mail Local Collect 10,500 UK Post office locations

CLICK & COLLECT PROVIDERS ON GFS CHECKOUT

Coming Soon!• UPS Access Point

• Royal Mail Local Collect

• Spring Global Mail

• Nightline Parcel Motel

ACCESS SERVICES FROM MAJOR CARRIERS

GFS CHECKOUT• Management Portal - No developer

required to make simple changes

• Rules Engine

• Set Pricing

Who’s talking?Deepak Goyal

ONLINE SELLER UKTIPS FOR SELLING INTO THE USA

E-tailingLet’s talk

TO HELP YOU

CREATEAND MAINTAIN AGILE

GROWTHINTERNATIONALLY

Reduce the cost of imported stock

Increase profits when using international marketplaces

Efficient use of foreign exchange tools to protect your profit

Trade volumesHOW EVERYDAY CURRENCY MOVEMENT IMPACTS ONLINE SELLERS

in overseas sales$10,000

Jan 11th 2016£6,885

Dec 11th 2015£6,590

£295 Better off

Circa 7.5% change

ORDER PLACED

PAYMENT DUE

Small variance but lots of movement in between

Reduce the cost of imported stock from overseas

$100 1.5000

GBP/USDexchange rate

£66.66

Purchase price

Cost price in GBP

1.5400 £64.93

Cost price reduced by 2.6%

ENSURE YOU ACHIEVE THE BEST EXCHANGE RATE FOR OVERSEAS STOCK PURCHASES TO LOWER YOUR INPUT COSTS

Reduce the cost of imported stock from overseas

ENSURE YOU ACHIEVE THE BEST EXCHANGE RATE FOR OVERSEAS STOCK PURCHASES TO LOWER YOUR INPUT COSTS

1. Use a wholesale/specialist fx broker to send supplier payments

2. Trade more – larger volumes give you more negotiating power

3. Wait for the market to move into your favour

Control costs when selling on internati nal marketplaces

Sales proceeds held in source currency (Seller Central)

Amazon Currency Converter for Sellers (ACCS) charges up to 4% of your international revenue

Proceeds converted into your home currency

Increase your revenues from internati nal marketplaces

Payments go to your Collection Account

You save up to 3% on your international sales

COMPARED TO ONLINE MARKETPLACES YOU CAN SAVE UP TO 3% OF THE TOTAL SALES VALUE ON CURRENCY CONVERSION BY USING AN E-TAILER COLLECTION ACCOUNT

Efficient use of foreign exchange

1.5200

USE A SPECIALIST SERVICE AND TOOLS TO PROTECT YOURSELF FROM MOVING EXCHANGE RATES

Keep more of your sales profit

$100 1.5200

£65.79

Purchase price

Cost price in GBP

Efficient use of foreign exchange

1.5200

USE A SPECIALIST SERVICE AND TOOLS TO PROTECT YOURSELF FROM MOVING EXCHANGE RATES

1.4525

$100 1.5200

£65.79

Purchase price

Cost price in GBP

1.4525 £68.85

Is there a way to keep exchange rates steady during my buying/selling cycle??

How do forward contracts work?

Tell us how much you need to

protect and for how long

We will give you an exchange rate

To buy the contract:

Pay a 10% deposit or use a credit

Tell us who you need to pay and

send us settlement

USE FORWARD CONTRACTS TO PROTECT YOURSELF FROM MOVING EXCHANGE RATES OVER A PERIOD OF TIME

Other useful tips for selling into the USA

Understand the local tax norms and laws

• Non US taxpayers liable as “professional sellers” or if they operate as individuals and have more than 50 transactions annually

• Marketplaces may or may not be able to collect sales tax (vat) on your behalf (may depend on whether you have VAT registration in the UK)

• Sales tax “nexus” – differs from state to state

• Get an expert – we can recommend one of three tax partners to help

ENSURE YOU MANAGE YOUR TAX OBLIGATIONS IN ADVANCE & BUILD THEM INTO YOUR CALCULATIONS

TOP TIPS SUMMARY

TRUSTED BY OVER

100,000 CLIENTS AND AUTHORISED BY THE FINANCIAL CONDUCT AUTHORITY

20 YEARS EXPERIENCEEstablished since 1996, market leader in foreign exchange services for online retailers

$5.2BN TURNOVERE-tailer overseas bank accounts in multiple countries and currencies

OVER 2500

registered online sellers using our accounts in USA, UK and EUROPE

Thank you for listening.www.currenciesdirect.com/etailers

The German E-Commerce Market

A little insight

Topics 1.  Stats and Numbers 2.  Marketplaces 3.  Competition 4.  Payment 5.  Logistics 6.  Languages 7.  Returns 8.  Recommendation for the Market entry

Stats and Numbers

TOP 3 in Europe

1.  United Kingdom 2.  Germany 3.  France

Turnover compared

0 20 40 60 80

in bn £

Marketplaces

•  Strongest Marketplaces: ebay and Amazon

•  Hood.de, hitmeister.de •  Different requirements

Competition

•  25.000+ Online Sellers •  Marketplaces as competitor

Payment

•  Fast and secure •  After delivery

Logistics

•  Two day delivery as economy •  Free shipping preferred

Language

•  Highly advanced market •  Native language preferred

Returns

•  „World Champions“ in returns •  Worst in the fashion vertical

Recommendation

My recommendation

•  Do your research •  Start small •  Use already available resources

Vielen Dank! Thank you for your attention!

Did you find this event useful ?Please write your testimonials.

We have planned series of training.

Saturday, 19th March

Thursday, 26th May

Thanks !Everyone for your support.

Contact:

Prabhat Shah@OnlineSellerUKEmail: ps@onlineselleruk.comLandline: 029 2236 2596 Mobile: 0751 88 39629www.onlineselleruk.com

london online seller meetup 17th march 2016

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