long beach arena influencer marketing case study

#SightSoundLBC Social Influencer

Wrap Up

Why Influencer Marketing?

• Creates buzz and brand champions in

short lead time.

• Conversation sparks.

• Impressions and engagements.

• PR – blog placements .

• Industry validation.

The Social Influencer Reporters

The Long Beach Convention & Visitors Bureau ran a social media

contest on Twitter and Instagram to fill the last two Social Influencer

Reporter spots.• On Twitter, one winner was selected by telling us in 140

characters or less what sight, sound and space means when designing an event.

• On Instagram, one winner, through the use of photos, showed us the interpretation of sight, sound and space for an event.

• To enter, all entries had to use the hashtag #SightSoundLBC and @SightSoundlBC on Instagram. Winners were selected on creativity and influence in niche.

• Winners received two-nights’ accommodation (air, hotel, transfers) and will experience Sight, Sound and Space at unveiling of the Pacific Ballroom at the Long Beach Arena as one of the event’s VIP social influencer reporters.

Social Influencer Reporter Contest Winners

100k Followers on Twitter and TEDx Speaker

15k Followers on Instagram

Secured Blog Placements

800 tweets. 6.4M+ Impressions on Twitter

Twitter Chatter

441+ Instagram Pictures and Video

Facebook Overview

Facebook Chatter

Tumblr

Pinterest

And that’s a wrap!

• 800+ tweets. 6.4M+ impressions

• 440+ Instagram pictures and video

• Increased Facebook engagement by 21,000% day of event.

• Coverage in TechsyTalk, MeetingPool, SmarterShift, Icon-

Presentations, BizBash and Cvent

• #SightSoundLBC hashtag was used on Twitter, Facebook,

Instagram (pictures and video), Pinterest, Tumblr, Vine and

even Google+.

• See the storify here:

@LindsayFultz

Linkedin.com/in/lindsayfultz