long story short - university of maryland...instagram managed to beat snapchat at its own game....

Long Story ShortSuccessful Instagram and Snapchat Stories

Hello!Golshan Jalali

Media & Digital Communications Coordinator, Office of Community Engagement

Andrew MuirCommunications Manager, Office of Sustainability

Whitney SchepfCoordinator of Marketing & Graphic Design, STAMP

Cameron ThurstonCommunications & Logistics Coordinator, Office of Community Engagement

Our handles:Office of Community Engagement

@umd_oce @umd_oce1

Office of Sustainability@sustainableumd

STAMP@thestampumd

● The O.G. of temporary social media content

● A platform that skews “younger”

● Notoriously tricky for first-timers to use (exclusive)

● Fewer users than Instagram—but many Snapchat users aren’t on Instagram!

What is Snapchat?

...What about Instagram Stories?

● Launched in August 2016 -- “a clone of Snapchat stories.”

● Instagram managed to beat Snapchat at its own game.

● Instagram gives you both the feed and the Stories, all in one place.

● Snapchat: What went wrong?

○ Lack of data, marketing and searchability is a big pain point on Snapchat.

● 800 million Instagram users; 166 Million Snapchat users.

● Main users of Snapchat are teenagers and 18-24 year olds.

Past Snaps and Stories

SustainableUMD Instagram Stories

● Good interaction with audience on Instagram, Facebook & Twitter but……..Looking for ways to incorporate student interns as admins

● Scared of SnapChat (?): not really but also not crazy about adding another platform (more work with same amount of resources)

● Desire to do more on Instagram: amazing response & interaction● INSTAGRAM STORIES TO THE RESCUE!!!● Increased student involvement, audience interaction, provides the

best feature on SnapChat and allows for more “outside of the box” postings!

Students Lead the Way!!

Students Lead the Way!!

Students Lead the Way!!

Students Lead the Way!!

Students Lead the Way!!

Tell Your Story

STAMP Snaps and Instagram Stories● Were big Snapchat users in the past—but have now given it up in favor of Instagram

Stories● One plus of Snapchat: filters!● Stories are great for a “less curated” experience● Ideal for time-sensitive or “in the moment” messaging—especially since the Instagram

feed stopped being chronological

STAMP Snaps:First Look Fair

STAMP Instagram Story:Adele’s Restaurant Poll

STAMP Instagram Story:Random Silliness

UMD Office of Community Engagement (OCE)

● Content focuses on connecting campus and wider community. ● Promoting campus and community events, volunteer opportunities, OCE signature

programs. ○ Highlighting new features College Park, supporting departments across UMD.

● Farewell, Snapchat. ● Prioritize creating long Instagram Stories that walk you through an event

-- “digital storytelling”. ● Delegate IG Stories to our student interns to capture student perspective.

UMD_OCE IG Story: UMD Community Learning Garden

UMD OCE IG Story: Grand Re-Opening of MOM’s Organic Market

Questions?

BONUS:Let’s take a look at our current stories!

● What do you like about these stories/Snaps?

● Do you think they’re “successful?”

● Would they catch the attention of our audience (students?)