look like a million
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K Squared Communications®, Inc.www.ksqrd.com
Look like a Million without Spending
a Million
Presented by: Kate KoziolK Squared
K Squared Communications®, Inc.www.ksqrd.com
K Squared Communications®, Inc.www.ksqrd.com
K Squared Communications®, Inc.www.ksqrd.com
Ask the Right Questions
• Who do you want to reach?• Where do they live? Work?• What do they read?• What is your competition doing?• What do you want to say?• How are you going to reach them?
K Squared Communications®, Inc.www.ksqrd.com
• Know your strengths• Beware of mass mailings• Finding your markets
Target Marketing
K Squared Communications®, Inc.www.ksqrd.com
Target the Right Groups
• One Example: High-Stress Professions
1. Nurse
2. Teacher
3. Homemaker
4. Waiter/Waitress
5. Doctor
6. Police Officer
K Squared Communications®, Inc.www.ksqrd.com
Marketing Tactics
• Online and Offline Collateral• Unique Identity and Brand• Presentations or Classes• Trade Shows• Advertising• Direct Mail
K Squared Communications®, Inc.www.ksqrd.com
K Squared Communications®, Inc.www.ksqrd.com
Marketing Tactics• Newspapers and Magazines
– How do you get in the papers?– What do you say when they call?
• Author Articles• Event Management• Networking
K Squared Communications®, Inc.www.ksqrd.com
Relationship Marketing• Co-Op Opportunities• Find quality businesses and
institutions• Be creative in your thinking• Cross-market to partner databases• Investigate and approach the best
candidates
K Squared Communications®, Inc.www.ksqrd.com
• Identify your best customers• Ask them to advocate for you• Listen to them about what they love• Build on your strengths
Client Development
K Squared Communications®, Inc.www.ksqrd.com
Client Referrals• References• Referrals
– Ask people who trust you– Ask when it is natural to ask– Ask for an action, not a contact– FOLLOW UP!
K Squared Communications®, Inc.www.ksqrd.com
Tools for Success
• Business Management Tools• Expert Advice• Consistency
K Squared Communications®, Inc.www.ksqrd.com
Marketing Game Plan
• Find Your Market• Build Your Brand• Promotion Tools and Tactics• Grow Your Clients• Reap the Rewards!
K Squared Communications®, Inc.www.ksqrd.com
Your Marketing Magic will Drive Profits
K Squared Communications®, Inc.www.ksqrd.com
Questions?
Kate Koziol
773 774 7847
kkoziol@ksqrd.com
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