l'oreal beauty day

BEAUTY DAY

“Tell me and I'll forget; show me and I may remember; involve me and I'll understand”

By Ekaterina Nesterova

CHOOSE THE BEST DAY FOR

THE EVENT

International

Women’s Day is a

very special event for

all women around

the world

Canadian women represent wide

range of cultures and nationalities

L’Oreal will celebrate Canadian local preferences in a global cultural environment

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March 8

BEAUTY DAY MARKETING

POTENTIAL

Unleash women beauty potential on the very special occasion for them

Present a “Beauty Day” in the Canadian Market as one of the most diverse international markets

Educate Canadian consumers about new trends and products in the beauty industry

Attract women as an opportunity for social gathering

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BEAUTY DAY EVENTS

Interactive Beauty Products Fashion Show

Free make-up and hairstyle demonstration

Special presentation and exhibition of new global beauty trends

Contest – “History of Beauty Products” quiz

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EVENTS DESCRIPTION

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Interactive show where beauty products represented as “models” by beauty experts on the big screen, presenting the value of each product in Canadian weather, lifestyle and beauty trends setting

Interactive Beauty Products Fashion

Show

Free demonstration of make-up and hairstyle for different occasions with a possibility to have a free make-up or hairstyle with separate sections for millennia and boomers

Free make-up and hairstyle

demonstration

Presentation of new beauty products and trends from all over the world to educate Canadian consumers about new editions to L’Oreal portfolio (e.g. Ayurveda cosmetics recently acquired by L’Oreal in India)

Special presentation and exhibition of new global beauty

trends

“History of Beauty” quiz for the Grand Prize – Trip to Paris for two people. The quiz can be downloaded on IPhone with a coupon for one free beauty product for all participants

Contest – “History of Beauty Products”

quiz

THANK YOU FOR YOUR

ATTENTION

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