lots and lots of worthless data

Post on 17-Oct-2014

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How Compete.com opened it's data and why creating an API changed our business. Presented at the API Conference.

TRANSCRIPT

David CancelFounder & Former CTO

Lots and lots of worthless data

“Compete provides consumer and marketing services

based on quantitative data about how websites are used.”

Paul English

http://flickr.com/photos/wallyg/155974755/

Looking for a signal

PanelData

ISPData

ASPData

Data Sources

Clickstream Data

Automotive

Travel

Telecom

Banking

IndustryServices

http://flickr.com/photos/12422704@N07/1336654311/

All Other Data Trashed

?

http://flickr.com/photos/gowshihan/470027485/

Recycle

Free data

Open API

Open API

Open API

David Canceldcancel@lookery.com

skype: dcancel

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