ls145 module 1 : innovation 101

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

INNOVATION 101!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

why am i doing this ?

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

AN UNIMAGINATIVE CULTURE OF LOW-VALUE RECYCLING

AND COPY-AND-PASTE

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

your  daily  fix  of  entrepreneurial  ideas  

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

$2,200

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

aravind eye-care

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

I’m doing this because I believe

that innovative enterprises

can build a better Philippines

INNOVATION  =  

From  Copy-and-Paste  to  Invent-and-Create  

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

INNOVATION,!A DEFINITION !

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

a definition!The term innovation means a new way of doing something. It may refer to incremental, radical, and revolutionary changes in thinking, products, processes, or organizations.!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

the process of creating and delivering new customer value in the marketplace!

innovation is!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

MY POINT-OF-VIEW!

realizing new, creative insights!that deliver revolutionary value!to customers!

innovation is!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

IDEAS IN THEMSELVESARE NOT YET INNOVATIONS!

INNOVATION IS REALIZED!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

INNOVATION IS REALIZED!

UNCOMMERCIALIZED INVENTIONSARE NOT YET INNOVATIONS!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

SEEK BLUE OCEANS!

INNOVATION SEEKS THE NEW!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

WHERE DO YOU WANT TO COMPETE?!

•  a lot of competitors!•  low margins!•  declining market!•  boring and stable!

•  no competitors!•  high margins!•  rapidly increasing market!•  undefined and exciting!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

NEW MARKETS! NEW PRODUCTS! NEW SOLUTIONS! NEW WAYS OF DOING THINGS!

INNOVATION SEEKS THE NEW AND CREATIVE!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

INCREMENTAL VS!BREAKTHROUGH!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

INCREMENTAL!INNOVATION!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

BREAKTHROUGH!(REVOLUTIONARY)!

INNOVATION!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

INNOVATION UNLEASHES REVOLUTIONARY VALUE!

1 – 2cents

COMMODITY

per cup 5 – 25cents

GOOD

per cup 75cents to $1.50

SERVICE

per cup $2 to $5

EXPERIENCE

per cup

source : The Experience Economy, Pine and Gilmore

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

INNOVATION UNLEASHES REVOLUTIONARY VALUE!

1 – 2cents

COMMODITY

per cup 5 – 25cents

GOOD

per cup 75cents to $1.50

SERVICE

per cup $2 to $5

EXPERIENCE

per cup

source : The Experience Economy, Pine and Gilmore

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

INNOVATION 360!(ITʼS NOT JUST ABOUT PRODUCTS!)!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

INNOVATION 360!

manufacturing!

supply chain!

process!

product!

packaging!

business model!

experience!

service!

marketing& sales!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

MANUFACTURING INNOVATION!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

SUPPLY CHAIN INNOVATION!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

PROCESS INNOVATION!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

PACKAGING INNOVATION!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

PRODUCT INNOVATION!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

MARKETING & SALES INNOVATION!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

SERVICE INNOVATION!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

EXPERIENCE INNOVATION!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

BUSINESS MODEL INNOVATION!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

BUSINESS MODEL INNOVATION!

AMAZON STARTED OUT AS THE WORLDʼS BIGGEST BOOKSTORE …!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

BUSINESS MODEL INNOVATION!

… AND RAPIDLY REDEFINED INTO NEW AREAS!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

INNOVATION!WHAT HAPPENED | HOW WE GOT HERE!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

GLOBALIZATION HAS CHANGED EVERYTHING,!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

… OPENING UP GLOBAL MARKETS …!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

… FULFILLED BY GLOBAL SUPPLY CHAINS …!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

… WITH GLOBALIZED RESEARCH & DEVELOPMENT.!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

BUSINESSES INCESSANTLY WANT TO GROW …!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

… WHILE REALIZING THE INSUFFICIENCY OF JUST EFFICIENCY!

?

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

HYPERCOMPETITION BECOMES THE NORM, !

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

LEADING TO COMMODITIZATION …!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

… AND OBSOLESCENCE VELOCITY.!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

TECHNOLOGY MOVES RAPIDLY …!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

… AS IT ENTERS A GOLDEN ERA OF DEMOCRATIZATION!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

GLOBALIZATION LEADING TOGLOBAL MARKETS, R&D, & SUPPLY CHAINS!

+!THE PRESSURE FOR GROWTH

& THE INSUFFICIENCY OF EFFICIENCY!+!

HYPERCOMPETITION, COMMODITIZATION,!OBSOLESENCE VELOCITY!

+TECHNOLOGY DEVELOPMENT

& ITS DEMOCRATIZATION!=!

THE INNOVATION IMPERATIVE!

THE ELEVATOR SPEECH!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

THE INNOVATION!IMPERATIVE!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

INNOVATE OR DIE!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

INNOVATE OR DIE!

VS!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

VS! VS! VS!

INNOVATE OR DIE!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

VS!

INNOVATE OR DIE!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

VS!

INNOVATE OR DIE!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

VS!

INNOVATE OR DIE!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

VS!

INNOVATE OR DIE!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

VS!

INNOVATE OR DIE!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

INNOVATE OR DIE!

VS!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

INNOVATE OR DIE!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

INNOVATE OR DIE!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

INNOVATE OR DIE!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

INNOVATE OR DIE!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

INNOVATE OR DIE!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

INNOVATE OR DIE!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

INNOVATIONOMICS!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

“Innovation is the specific instrument of entrepreneurship … the act that endows resources with a new capacity to create wealth.”!! ! ! ! ! ! ! ! ! ! ! ! ! ! Peter Drucker!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

… as much as 80% GDP growth comes through the introduction of new technologies …!

Robert SolowNobel Prize Winner, Economics!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

“Innovation is the central issue e in economic prosperity.”!

! ! ! ! ! ! ! ! ! ! ! ! ! !Michael Porter!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

“Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change,! improvement and progress.”!! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Ted Levitt!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

INNOVATION NATIONS!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

IN LEADING EDGE INDUSTRIES!

Web 2.0 NANOTECHNOLOGY!ICT!

RENEWABLE ENERGY!HEALTHCARE!

WEB 2.0!

LIFE SCIENCES!BIOTECH!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

FUELED BY INNOVATION ECOSYSTEMS!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

HARNESSING TALENT THROUGH EDUCATION!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

“The key focus for the ministry of education …would be to nurture a spirit of innovation and enterprise [I&E] among our students and across our schools.”!! ! ! ! ! ! ! ! ! ! Tharman Shanmugaratnam!! ! ! ! ! ! ! ! ! ! Minister of Education, Singapore!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

THE WORLDʼS!MOST INNOVATIVE!COMPANIES!

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM

h t t p : / / r u i z m a r k . c o m

LS145 Business Innovation Management Mark Joaquin Ruiz | Ateneo JGSOM