lte proximity services

110/14/2013– strictly confidential – 1

LTE proximity services Broadband World Forum 201324th October 2013, Thomas Henze (Deutsche Telekom, Digital Business Unit)

2FF

2

Society and industry trends fostering proximity services.

Share of people living in a city (UN).

863.575

Number of Android apps in the market October 9th 2013 (appbrain.com).

2010: 50% 2030: 60%

Connected devices in 2020 (Ericsson, Cisco).

50.000.000.000

3

LTE Radar connects you with endless opportunities nearby. The video clip shows us some examples.

. . . . . . up-to 1 km distance . . . . . .

There are thousands of opportunities

around you, but how to seize

them in the very moment?

Action!

http://www.youtube.com/watch?v=cDlP6j3yaB0

4

TICKET ALERT!

LTE Radar: How does it work?

*** make yourself aware ****** be aware ***

Signal broadcast (<1km): „tickets/concert/…“Signal broadcast (<1km): „tickets/concert/…“

� LTE, licensed spectrum.

� Range classes (e.g. 50m, 200m, max. 1.000m).

� Interoperability across all networks and devices.

� Global "language" (dictionary) to be developed and managed.

� 3GPP-standardised enabler, exposed to 3rd

parties via developer APIs.

� Manifold business models thinkable, to be defined.

� LTE, licensed spectrum.

� Range classes (e.g. 50m, 200m, max. 1.000m).

� Interoperability across all networks and devices.

� Global "language" (dictionary) to be developed and managed.

� 3GPP-standardised enabler, exposed to 3rd

parties via developer APIs.

� Manifold business models thinkable, to be defined.

Signal discovery and filtering against user relevance (filters)Signal discovery and filtering against user relevance (filters)

3

2

Offering2 concert

tickets now!

Content pull via networkContent pull via network4

Network moderating

- Subscription & authentication- Content storage- Security & fraud prevention- Billing

- Subscription & authentication- Content storage- Security & fraud prevention- Billing

1

5

LTE Radar takes proximity enabling to a new level.

Dies ist einBlindtext. Dies ist einBlindtext.

Location-based Geofencing

+ Installed base

+ Mobility support

+ Telco grade quality and reliability

+ Reach via native device implementation

+ Flexible proximity levels (50m … 1 km)

+ Highest security & privacy level due to independency from central platforms

Dies ist ein Blindtext. Dies ist ein Blindtext.

Beacons (LE Bluetooth)

+ Low power consumption

+ Indoor support

+ Limited signalling traffic

Dies ist ein Blindtext. Dies ist ein Blindtext.

LTE Radar, LTE Direct, 3GPP Rel.12

Foursquare, Google Maps, ... iBeacon, FyxTM , Bitplaces, ...

LTE proximity services

6

Further use cases: LTE Radar for automotive.

ATTENTION !Road block

in 500m. Change route?

ATTENTION !Road block

in 500m. Change route?

Free parking space – turn

right. €3.50 per hour.

Free parking space – turn

right. €3.50 per hour.

7

More traffic safety for kids.

ATTENTION ! School kid close.

ATTENTION ! School kid close.

8

Saving lifes.

HELP !Any doctor

around?

HELP !Any doctor

around?

I am a doctor.I am a doctor.

9

Another example for kid safety via LTE radar.

WristbandWristband

WARNING: Distance to child more than 50m!

WARNING: Distance to child more than 50m!

10

LTE Radar for personal danger warning.

WARNING:Dog

approaching ! Less than 50m.

WARNING:Dog

approaching ! Less than 50m.

11

LTE Radar for hyper-local classifieds.

Apartment for sale!

91m², click for floor plan

Apartment for sale!

91m², click for floor plan

Old bike for sale ! 15yo, flat tire,

€10 or a crate of beer.Ring “Smith” twice!

Old bike for sale ! 15yo, flat tire,

€10 or a crate of beer.Ring “Smith” twice!

12

off the premises on the premises

Unlock digital content rights when on the premises

“On-the-premises DRM”: Continue watching the movie, even when there are other urgencies.

13

LTE Radar for in-app advertising with local targeting.

1RZ�VDOH�#�3HHN&ORSSHQEXUJDSSUR[�����P� !�1DYLJDWH"

1RZ�VDOH�#�3HHN��&ORSSHQEXUJDSSUR[�����P� !�1DYLJDWH"

14

Find your LinkedIn and Xing contacts in the auditorium.

Anybody free to have a coffee

together in the break?

Anybody free to have a coffee

together in the break?

15

As you can see, a variety of use cases and more to come.

16

Business potential for operators in four dimensions.

B2C / Consumer B2B / Retailer

Mobile AdvertisingB2B2x / App.Industry

17

LTE proximity services: How to take it further?

Believe in it ! Shape it ! Implement it !

� Technical solution� Spectrum band selection� Business models� Standardisation (3GPP) � Developer API‘s� „Global language“ (dictionary)� Applications & community build-up

KEY COMPONENTS

18

Contacts and related topics.

Deutsche Telekom contacts Related topics

� Proximity Services (ProSe) project @ 3GPP Release 12� Public Safety Services

@ 3GPP Release 12� LTE Direct project

@ Qualcomm Research

Thomas HenzeDTAG Digital Business UnitAccess Products – Head of Mobile Accessthomas.henze@telekom.de

Andreas SchmeisDTAG Digital Business Unit Senior Product Manager & Project Lead LTE Radar andreas.schmeis@telekom.de

Kurt BischingerDTAG International Standardisation VP Strategy & Project Coordination LTE Radar kurt.bischinger@t-mobile.at

19

Backup

2020

Enormous growth markets: Location Based Services and Location Insight Services with $15bn potential in 2016.

Source: Telco 2.0 study by STL Partners; Aug 2013

Global value of Location Insight Services (LIS) by industry and sector estimated with $11bn in 2016 – for those who do engage early enough…

Global value of Location Based Services (LBS) estimated with $4.4bn by 2016.