luke quilter's ppc masterclass

Presented by: Luke Quilter

PPC masterclass

t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk

Introduction

2

How to get clicks for Less

t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk

Relevance

3

t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk

Relevance

3

£14

£15

£13

£12

£11

£10

£9

£8

t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk

Relevance

3

£14

£15

£13

£12

£11

£10

£9

£8

t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk

Why?

4

Relevancy

Help comply to Googles Quality Score Algo

t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk

What google say

- Will put this on our site

5

http://support.google.com/adwords/answer/2454010?hl=en

t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk

Simple terms

6

The more relevant your add is, the more people will click and the better experience a

user will have

Google is a business

They want more customers

t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk

Relevancy

7

Shoes Red shoes red converse trainers

ShoesAds

Shoes

Red shoes

Red shoes

red converse trainers

red converse trainers

adgroup adgroup adgroup

Landing page

Keyword

t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk

Ongoing Management

- Ensure you break the account out

- Remove the poor performing bits

- Allow more budget to go to the better performers

8

Average performance

Good performance

Bad performance

Great performance

Great performance

Ok performance

Best performance

Best performance

Best performance

Best performance

Stage 1

Stage 2

Stage 3

Stage 4

t. 01303 240715 e. hello@sleepinggiantmedia.co.uk w. www.sleepinggiantmedia.co.uk

Thanks for your time

- Any further questions?

- Join us for beers and pizza at 5

- Chance to win 1 of 5 free SEO site audit and consultation