luyao chen’s portfolio · luyao chen’s portfolio web product design · design thinking · art...

Luyao Chen’s Portfolio Web product design · Design thinking · Art works

1. Web product design

Sunshine Launcher Jun-Aug 2013

Face-remembering game APP Dec 2014

Postcard social networking APP

Jul 2012

Mobile APP design Website design

Meigo tea website Oct 2014

iJoin website revision Mar 2013

Face-remembering game APP Google’s 2-day Android BootCamp Hackathon | Dec 2014

Our team designed and implemented this Android APP within 2 days, to help people remembering faces by playing our face choosing game. I did all the UI&UX design work as well as some front-end development.

Sunshine Launcher Sunshine Library Rural Digital Education Initiative* | Jun-Aug 2013

Demand analysis & function prioritization (online & offline)

Product requirement document & HTML prototype made with Axure

Released product (v1.0)

Sunshine Launcher helps to turn a commercial tablet easily to a tablet for educational use, with changes of settings, synergy between teachers’ & students’ pads, and extra functions for class.

* Sunshine Library is a social venture aiming to narrow rural-urban educational gap by providing effective personalized learning solutions to rural schools through tablet PCs.

Postcard social networking APP PKU-Baidu Web Information Product Design Course final project | Jul 2012

Function design & Interaction design

Demo & presentation

Our team conceptualized and implemented an APP targeting to postcard & travel fans, aiming to nurture the community with functions of showing, viewing, exchanging, selling postcards and nice user experience. The demo won 1st prize in the final project competition, and highly appreciation by PM judges from Tencent / Baidu.

Market research & User research

Meigo tea website Meigo tea | Oct 2014

Visit this website: www.meigotea.com I built it by modifying a Wordpress template.

iJoin website revision iJoin Social Innovation Consulting | Mar 2013

• User research • Information structure re-

definition • Template customization • Content refining

2. Design thinking

Health care business model Apr - May 2010

Social enterprise model Jun 2010 - Present

Business model design Service design

Summer internship program Feb - Apr 2011/2012/2013

Training 2012 - 2014

Social enterprise design, co-found & operation iJoin Social Innovation Consulting | Jun 2010 - Present

Clients from social sector (including NPOs, social enterprises, CSR departments, foundations)

iJoin provides management and strategy consulting services to China’s social enterprises and non-governmental organizations.

Org positioning, new program development, program improvement

Org structure design, process management, HR management

New media, branding, stakeholder management

Strategy

Operation

Marketing

iJoin team (including iJoin committee, consulting fellows, advisors, alumni)

• iJoin Committee: develop consulting projects & recruit fellows, based in Beijing & Shanghai & Guangzhou

• Consulting fellows: recruited globally to join consulting projects

• Advisors: from consulting firms, enterprises, NPOs, institutions

• Alumni: help with research, marketing & recruitment globally

Growing

together

Consulting

service

20+ cooperated 150+ volunteered

Health care management business model design SK Business Idea Competition | Apr - May 2010

Demand analysis

Target user analysis

Competitor analysis

Business model design

Our team designed a business model of health care management for SK in the competition, and went into the final round as top 10 from 310 teams.

Summer internship program design iJoin Social Innovation Consulting | Feb - Apr 2011/2012/2013

Participant research • Feedback analysis • Alumni research • New fellow survey • Scenario simulation

Program design • Consulting projects • Trainings • Service learning reflection • Activities • Knowledge management

Program implementation • Detailed plan • Job descriptions & team

structure • Implementation with evaluation

& feedback collection

iJoin fellow experience roadmap

iJoin program timetable

iJoin is famous for its fellow experience, and has conducted several trainings to help other volunteer-driven organization improve their program designs.

Training design iJoin Social Innovation Consulting | 2012 - 2014

I designed several public (mostly paid) trainings and related training materials for iJoin. Examples are listed as below.

New media marketing 2012

Problem solving 2013

Project design 2014

3. Art works

Flower Arrangement Oct 2014 - Present

Paintings Nov 2012 - Present

Paintings (I) Nov 2012 - Present

Paintings (II) Nov 2012 - Present

Flower Arrangement Oct 2014 - Present

cn.linkedin.com/in/lychen

chenluyao.andrea@gmail.com

Contact Luyao