maac an overview

MAYA ACADEMY OF ADVANCED CINEMATICS

Executive SummaryMAAC AdvantageMarket Overview4 P’sProduct MixProduct Level Advertising Strategy SWOT Analysis Competition StudyFacts & FiguresFinancial Projections

Table of Contents

Market

Drivers

Future Trends

Challenges

Executive Summary Market estimated worth USD 494 mn in 2008; Expected to

reach USD 1 bn by 2012 at CAGR 22%India is becoming a global outsourcing hub providing animation production services Animation training industry has the potential to grow at 30 per cent in India (Current Growth Rate 18%)MAAC is growing at 22% CAGR.

Increasing domestic demand for animation India emerging as animation outsourcing hub Increase in institutions providing animation education Increase in demand of skilled resources

High set up and production cost Manpower shortage Protection of Intellectual property Competitors

Increase in budgets and realizations for animation movies Use of animated content across sectors Indian animation movies are gaining international appeal especially the mythological characters Increase in demand of skilled manpower

MAAC is a pioneer in high-end 3D animation & VFX education

MAAC has successfully prepared thousands of students for careers in animation studios & in filmmaking.

MAAC is part of Aptech, the global retail & corporate training solutions provider.

Market share of 39% in India

Over 75 centre’s across India & the Middle East , UK, Nepal & Singapore

MAAC is growing at the rate of 22% (CAGR)

MAAC Advantage

Market Overview

Market estimated worth USD 494 mn in 2008; Expected to reach USD 1 bn by 2012 Annual growth rate of 22% from 2008-12

The sector is booming with overseas entertainment giants like Walt Disney, Imax and Sony outsourcing cartoon characters and special effects to India

Future outlook for animation sector is bright as Indian mythological characters gain international appeal

Animation training industry has the potential to grow at 18 per cent in India

Promotions Sales Promotions Advertising (Print & Internet)Direct MarketingPublic Relations

4 P’s

MAAC Product Mix

3D Animation & VFX• Degree Course

• BA in 3D Animation & VFX

• Career Courses• AD3D Edge• AD3D- Next• DAFM

• STCs• Maya Pro• Max Pro• VFX Pro• DFM

• Modular Courses• Individual Software

training (Approx 5 courses)

Multimedia

• Career Courses• DGDRM

• STCs• Graphic Designing• Web Designing

Gaming

• Career Courses• DGDI

• STCs• Game Design• Game Art &

Integration

Product Levels: Customer Value Hierarchy

Online Training Support

New Technology

Core Product

Basic Product

Expected Product

Augmented Product

Potential Product

Advertising Activities

ATL• Print Media• Internet Marketing• FM Radio• Mobile Video Commercial

(MVC)• Exhibitions

BTL•Hoarding / Banners•Leaflets•Seminars / Local Career fairs•Ads in Local Newspapers•Career Counseling desks•SMS Campaign

Advertising Campaigns

24fps Awards

OpportunitiesT2 & T3 cities is IndiaInternational marketMultimedia & Gaming IndustryUse of animated content across sectors

ThreatsCompetition from new playersE-LearningProtection of Intellectual property

SWOT

Competition Study For Gaming Course

Estimated Revenue for Next Five Years

Base for Estimation:Growing Animation IndustryGrowing need for skilled manpower in the IndustryMAAC’s continued growth HistoryAdditions of two new range of products viz Multimedia & Gaming CoursesCompany yet to open centers in many 2 & 3 tier cities across IndiaInternational market

Estimated Advertising Budgets

Actual Figures are mentioned for FY 2010-11Ad Budget: Approx 4.5% of Booking amount. Which goes on decreasing due to new centre openings & thereby cost per centre comes down.

References

www.maacindia.com

Nasscom Industry Survey

Business Standards

Economic Times

National Skill Development Corporationwww.nsdc.org

THANK YOU

By Sunil JaiswalContact: +91 98192 12154Mail ID: jsunil07@yahoo.com