mac mcweeney agency capabilities preso1

Retail Support mktg capabilities

Mac

McWeeney

Presented to:

proprietary & confidential 2

a proven approach

proprietary & confidential 3

partnering for success

• Our approach:– Custom to each client

– True partnership• Open dialogue

• Full access

• Continual two-way data flow

– Results-inspired design: Begin with the end in mind

– Situational awareness: qualitative & quantitative market intelligence/data gathering• Internal & external benchmarking by channel, market,

product line

proprietary & confidential 4

the process map to success

proprietary & confidential 5

aligning the last three feet

proprietary & confidential 6

we make it happen

proprietary & confidential 7

results accelerators

proprietary & confidential 8

a nationwide presence

proprietary & confidential 9

the retail calendar

proprietary & confidential 10

strategy map & calendar

text

Mar 05 Mar 06

Apr 05 May 05 Jun 05 Jul 05 Aug 05 Sep 05 Oct 05 Nov 05 Dec 05 Jan 06 Feb 06 Mar 06

RELATIONSHIPS

EDUCATION

LOYALTY

3/15/2005 - 4/30/2005

LAUNCH KITS

May 05

Launch Accommodation Program

9/1/2005 - 11/30/2005

LEARN & WIN§ (3) Quizzes§ Sweepstakes Rules§ (3) premiums

Dec 05 - Dec 05

SWEEPSTAKES DRAWING

§ BDS Reps announce

winners creating an

in-store event

2/1/2006 - 2/28/2006

CERTIFICATION§ Test§ Premium

6/1/2005 - 7/31/2005

INSTANT WIN§ Scratch Cards§ Prize: (25) V3 § (2) premiums

8/1/2005 - 8/31/2005

LUNCH & LEARN§ Lunch (pizza)§ Training Module§ Sweepstakes Overview§ (1) premium

Mar - Jun+X% Mindshare

Budget: $XX

Jul – Sep+X% Mindshare Lift

Budget: $XX

Oct – Dec+X% Mindshare Lift

Budget: $XX

Jan - Mar+X% Mindshare Lift

Budget: $XX

Jul 05

Mindshare Results

Oct 05

Mindshare Results

Dec 05 - Feb 06

REWARDS & RECOGNITION

§ (2) premiums

Feb 06

Mindshare Results

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proven track record of success

“Strategies can be roughly right, but execution must be perfect."

(Anne Mulcahy, President & CEO, Xerox)

Channel management

Sales and marketing conduit

Retail vendor management

Retail performance management

Sell-through strategies

Marketing collateral development

Retail staff assessment

Annualized retail marketing strategies

Product training and retail certifications

Coverage model selection

Brand representation believers

Thank you!