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Opportunities
There is room to grow in the
telecommunication industry in Malaysia.
There is need for Innovative value
propositions, simplicity and excellent
execution in telecommunicationbusinesses.
There is only few barriers to entry so it
serve as a great opportunity
Threats
Competitors has market knowledge and
existing loyal customers
Need to continuously offer new products
and service package due to short product
life cycle
High switching cost for suppliers
High consumer bargaining power where
customer will go for service provider withlowest price and highest quality switch
Expensive to continue technology
advancement in wired and wireless
telecommunication to compete with the
strong existing competitors
Threats and Opportunities
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Competitive Landscape
Celcom
21%
Maxis
41%
DiGi
27%
U Mobile11%
Competitors Market Share in Malaysia
Telecommunication Service Provider
Industry
Maxis and DiGi are the two
most strongest competitors
1. Brand
2. Network coverage3. Plans that designed to
a different target
markets
4. Pricing
5. Service quality
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CHANNELS FOR TELENEXTECHSMARKETING STRATEGIES
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Methods Of Communication
YES! 70%
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Most Preferred MIM
73%
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Send and Received
54%
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Why MIM?
Upcoming demand for fast pace
communication.
Being up to date with the current social
uptake.
Fit in with social statuses of having new
technology in their lives.
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ADDRESSABLE MARKET ANDOPERATING SYSTEM FOR TELENEXTECH
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Type of Phones
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Network Providers
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Operating System
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Why Android?
Smoothness of integration between other
social networks and online services.
Able to customize the home screen and having
excellent multitasking activity.
Android is a high competition for other
operating systems.
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CONSUMERS PATTERN ON ONLINE AND
MOBILE SHOPPING VIA PHONES
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16/30Copyright2012TheNielsenCompany.
Confidentialandproprietary.
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Frequency of online & mobile shop
within the past 3months
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Confidentialandproprietary.
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Total online shopper & mobile
shopper expenses
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purchased items
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Payment methods
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CURRENT PERCEPTION OF GIFT GIVING
AMONG MALAYSIANS & THE CURRENTUPTAKE AND USAGE PATTERN OF VIRTUAL
GIFTS
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Copyright2012TheNielsenCompany.
Confidentialandprop
rietary.
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Occasion to buy gifts
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Copyright2012TheNielsenCompany.
Confidentialandprop
rietary.
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Frequency of gift buying
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Copyright2012TheNielsenCompany.
Confidentialandprop
rietary.
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Spending for gifts
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Copyright
2012TheNielsenCompany.
Confidentialandprop
rietary.
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Reasons to buy gifts
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Copyright
2012TheNielsenCompany.
Confidentialandprop
rietary.
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Gift purchasing methods
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REVENUE OF VIRTUAL GIFTS FOR
TELENEXTECH
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The total population in Malaysia is 28.1million according to the Department of
Statistics Malaysia (2014). Assuming
Telenextech will be able to gain 10% market
share if it able to penetrate the market, a
total revenue of RM 5,199,264,320 will be
projected from the virtual gifts sales.
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RECOMMENDATIONS
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Start up boothsthroughout Malaysia.
Colleges, Universities and
Shopping Malls.
Newspapers andmagazines.
Creating word of mouth iscrucial.
Social media channels.
Create a contest.
The most creative picture.
#readyfortelenextech
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Brand Positioning
Who are Telenextech?
ultimate favorite brand amongst the Generation Ysmart phones users in Malaysia.
Telenextech offers new innovative products to cater toits young growing market.
innovation quality and uniqueproduct with fun unique and brightmarketing concept.
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