magazine advert evaluation
Post on 24-May-2015
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Magazine advert research notes and evaluation of existing magazine adverts
Key features of a magazine advertisement:
• Band/artist name/logo• Album/Digipak name• Image (cover art from album/digipak, original image of the artist or
band/ an completely unrelated image)• Release date • Band/artist web address • Where its available to buy (e.g. HMV)• Record company• Review quotes • Featured tracks (e.g. Includes Golden Touch and Somewhere Else)
The key features of magazine listed below are very important in order to promote the CD or DVD. Magazine adverts are usually easily recognisable to the particular
band/artist.
How is the music DVD digipak/album sold to the audience; what language and imagery is used and how do the record companies
persuade fans to by the product?
• The advertisement will usually have a “featuring” or “includes” the band/artists biggest hits or number 1 singles. Putting these big hits on the advert engages the audience attention towards wanting this album/digipak
• Magazine adverts are very bold and to the point, they don’t contain ‘waffle’ , so the language used is informative and basic.
• The imagery used is normally the album/digipak itself, this is for the simple reason the consumer will know what they are looking for when they go to buy the product
DVD digipak cover art
Release date
Available at...Band website
Digipak special features
I think this a really good DVD digipak advertisement. It contains the digipak cover art, the release date which is in the
centre of the page, and the DVD special features.
The band’s name/logo
Release date ‘OUT NOW’ and format ‘CD/LP’ Review quotes from
newspapers
Featured tracks
Record company logo and web address
Band website
Tour date
I think this is a great example of a CD album advertisement it contains all of the key features and is very informative. The band logo in big bold lettering covers nearly half of the advertisement
which catches the magazine readers attention.
Band nameAlbum cover art
Available at...
Release date ‘OUT NOW’
Record company logo and website
Band website
The album art is the main event in this advertisement, the wording has been kept to a minimum. A striking image or the album art has
been used in order to catch the readers attention.
Includes...
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