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WE SUPERCHARGE ANTICIPATION

INSTICATOR REWARDS PEOPLE FOR PREDICTING WHAT WILL HAPPEN

ON TELEVISION

Senior Vice President and General Manager of Digital Platforms

ROB GELICK

CBS Interactive Entertainment

Vice President ofMarketing

JARED GOLDSMITH

NBC Entertainment Digital

Senior Vice President of Social Media

DAVID BECK

Univision Communications Inc.

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Social voting is up 525% this year. Voting drives the most impact. People want to feel like they have an impact on the show.

Save an Artist increased interactivity and engagement week over week: the show, the content, the storytelling.

Fans want to be connected to the stars. They want to be rewarded. They want to have an impact.

NETWORKS ARE ACTIVELY SEEKING WAYS TO BETTER ENGAGE THEIR

AUDIENCES

GIVE VIEWERSA STAKE IN THE OUTCOME & MAKE PROGRAMMING

MEAN MORE

EVERY MOMENT CAN FEEL LIKE THAT

BIG MOMENT

STAND-ALONE APP

pepsi bonus prediction!

will manning be named mvp?

YES NO

x close

MOBILE APP

______home

Which coach will win The Voice?

USHER SHAKIRA

powered by

ADAM BLAKE

X

3RD PARTYEMBEDDING

Will Ian return from the army?

YES NO

powered by

WILL TEAM USA HOCKEY TAKE HOME THE GOLD? Insticator

YES NO

Will E.S. Tunis Win?

x close

SI NO

¿va a ganar los cardenales?

x close

_

Will Shaun White win a gold medal?

YES

NO

FACEBOOK FAN PAGE

Will Manning win MVP?

YES NO

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2 RYAN O’CALLAGHAN

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1500 POINTS REDEEM

BROADCAST STATIONS26,841 Worldwide

2,218 in the USwithin 96 networks

Comcast spent $3.795 billion on software in 2012

Up 17.3% from $3.234 billion in 2011

NETWORKS HAVE THE BUDGET

$5.842 billion Broadcast$3.423 billion Cable

$1.474 billion Broadcast $746 million Cable

Ad Sales

Content and Licensing

COMCAST 2012 REVENUE

Total Predictions Made

15,520

Total Points Earned

330,000

Average Monthly Predictions (per User)

Average Time Spent on Site

12

6m 45sec

Num

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of P

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(Min

utes

)TRACTION

SINCE INSTICATOR’S

LAUNCH IN

AUGUST 2013, THE PRESS HAS

BEEN BUZZING

“Insticator is simple to set up and quickly addicting.”

“They are exactly the questions that you want to answer. You’ll want your friends involved, you’ll want to win.”

“Insticator is an interactive meeting place where TV viewers, programs, and sponsers can all interact in a positive exchange.”

“More than ever, people are actively participating in the storytelling process. People don’t want to watch television; they want to experience it.”

U.S. CONSUMER MEDIA DIET

Zhongjing YaoFront End Developer

and Data Analyst

Tianyi CongDatabase Engineer

Emily CottoneCommunity Manager

Ryan O’CallaghanRewards Managerand Data Analyst

Frankie ZekGraphic Designer

Zack DugowFounder and CEO

Puneet AroraLead Engineer

Zack has always had a passion for 79��+H�IRXQGHG�KLV�ȴUVW�entertainment and media business (RedRush Entertainment), which he sold. He now blends his passion for all things media with a masteful understanding of what drives people.

Puneet joins Insticator coming from Accenture. He is armed with a Masters in Computer Science and years of corporate experience. A young and energetic perfectionist, he brings constant innovation to the Insticator development team.

MEET OUR ROCKSTAR TEAM

Tom CuniffEric Montoya Dan SilberbergElias Roman

OUR TEAM OF ADVISORS HAS EXPERIENCE IN GAMING, MOBILE,

SAAS, AND ADVERTISING

Natan Edelsburg

PARTNERSHIPS WITH COMPANIES AND

TV NETWORKS ARE IN THE WORKS

AD PARTNERSWe sell ads in our widget in the client’s environ-ment

When we sell the ads, we take 60% of the revnue and they take 40%

When the network sells the ads, they take 60% of the revenue and we take 40%

Interactive with Mobile and Web

SAAS CLIENTS$10,000 monthly

0.5¢ CPE over 500,000 engagements

Integrated with Mobile Native Apps

Intergrated with Face-book

Integrated with Twitter

More EngagmentMore ViewersMore�3URȴW

PHASE 1:

PHASE 5:

PHASE 4:

PHASE 3:

PHASE 2:

90%1-2 months

2-6 months

6-18 months

18-30 months

Done- Design Beta version of the application��2EWDLQ�ȴUVW�XVHUV- Interact with partners

- Recieve intial press- Begin sales cycle- Complete and introduce Rewards Catalogue- Start API development

- Complete API development- Commence API customer trials- Form more rewards and advertising partnerships��&ROOHFW�ȴUVW�UHYHQXH��&ORVH�ȴUVW�HQWHUSULVH�FXVWRPHU�

- Develop iOS and Android apps - Increase client base- Improve system performance - Expand sales team��([SHULHQFH�VLJQLȴFDQW�UHYHQXH�growth- Increase number of product company clients- Package company data to sell

- Partner with international companies and brand partners��)RUPDW�VLWH�LQ�GLHUHQW����������languages- Witness month-to-month growth in clients, users, and partners

ROLLOUT PLAN

RAISING $600,000

Our investors who have been sucessfully investing in companies such as Send Word Now, Street Easy, Esquire Bank, Z Ocean Hotel, Lawcash, Songza, and Odyssey Golf.

CURRENT INVESTORS

LEONARD GEORGE DLOUIS TAICSELIG ZISES

$325,000 RAISED

Build a more passionate viewer

SEE THE REWARD

THANK YOUZack Dugow

zack.dugow@insticator.com212.673.8969

907 Broadway Suite 702New York, NY 10010

APPENDIX

- 2nd SCREEN DATA

- PEOPLE IN OUR SPACE

- MARKET SIZE

2013 US Television Spent $66 BILLION $3 BILLION spent on Native

44% of people use a second screen half of the time they

watch TV.

72% of people are more likely to watch a TV show after

engaging with its social media page or second screen

84% of people use their tablet or smart phone while

watching TV once a day, or at least once a month

Sources: Wowza, Nielsen, Social Media Daily

2ND SCREEN DATA

People in our spaceMOBILE

GAMEIFICATION

SOCIAL

INTERACTIO

N

USER EXPERIENCE

MEMORIALIZE

Market SizeMost people have their phone in hand while watching television.

The future of television is social through inte-gration of social interaction on the television.

7KH�UHVHDUFK�ȴUP�H[SHFWV�WKH�PDUNHW�WR�JURZ�from $151.14 billion this year, to $256.44 billion by 2017 -- an estimated CAGR of 11.2 percent from 2012 to 2017.