mainstreaming digital marketing literacy

Post on 12-Apr-2017

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We mainstream digital marketingliteracy.

PROBLEM:

Brands not only don’t have enough digital talent to market themselves effectively; they don’t even know just how unprepared their teams are.

WHO CARES?

• Smarter investments

• Better returns• More competitive• Customers have the

power• Everyone is an

ambassador

SOLUTION:

• Metrics-based• Blended learning

(e-learning + face-to-face)

• Scalable & sustainable

• Accountable

HOW DO WE KNOW?

The Digital Skills

Assessment

advanced

proficient

partial

uninformed

THE GOOD STUFF:

• Online advertising

• Social media• Content

marketing• Data &

analytics(30+ hours of e-learning)– and

growing all the time

THE SMART STUFF:

• Digital IQ Index• MOOC

development• Learning

portals

C SUITE:

• Private briefings for senior executives• Key trends, sector assessments & internal

gap analysis• Both presentation and interactive Q&A

WE’RE DIGITAL CHAMELEON:

No one else does what

we do– anywhere.

Contact details:61 (0) 2 9997-7002

4306/4 Daydream St.Warriewood 2102 NSW

Australiabud@digitalchameleon.netwww.digitalchameleon.net

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