maintaining leadership in a niche market library/case studies/bridgeline... · to maintain a...

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B R I D G E L I N E D I G I T A L . C O M

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C A S E S T UD I E S

MaintainingLeadershipinaNicheMarketHow YSI Embraced eCommerce for Growth and Expansion

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CASESTUDY

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CHALLENGE

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Modernize website so?ware to pair content management with best-in-class eCommerce capabiliCes.

UpgradeWebsiteCMSPlaNorm

Ability to list complex product informaCon with ultra-configurable catalog schemas.

InstalleCommerceCapabiliQes

Engage site visitors on any device with informaCon that is easily found and automaCcally adjusted to scale.

OpQmizeforMobileVisitors

YSIInc.,aXylembrand,providesenvironmentalmonitoringinstruments,sensors,so;ware,systems,anddatacollec=onpla>ormsforwaterqualitymonitoringandtes=ng,andwatervelocitydata.

Tomaintainaleadingposi=oninanichemarket,theyneededtoupgradetheirwebsitetobemobile-op=mizedandmoreengaging,withaddedeCommercefeaturessotheycouldoffertheirproductsforpurchaseonline.

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CASESTUDY

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BridgelineempowersYSIInc.,aXylembrand,tomanageinformaQvecontent,onlineproductcatalogsandeCommerceiniQaQves,alongwithmarkeQngautomaQoncapabiliQesononepowerfulplaNorm.

SOLUTION

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Upgraded website so?ware uClizes one central CMS to manage site content and eCommerce capabiliCes. IntuiCve features provide the ability to index content, tag products, and make recommendaCons to visitors.

PowerfulCMStoManageContent&eCommerceUpdated responsive design delivers a drasCcally improved online experience on any device. Visitors learn about products through product brochures, video tutorials and cross-selling features.

ProvideEfficientOnlineShoppingExperienceMarkeCng automaCon tools enable tracking customer behavior from browsing to placing an order. AnalyCcs highlight areas where YSI can improve conversions, increase revenue per visit and reengage prospects

ImplementMarkeQngAutomaQonWorkflows

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CASESTUDY

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RESULTS

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Thenewdesign,coupledwiththeend-to-endeCommercefunc=onality,offerscurrentandprospec=vecustomersanengagingandmobile-op=mizedwebexperience

thatwillhelpgrowourbusinessandimproveouroverallpresenceonline.”

PeterBornhorst–eCommerceManager,YSIInc.

33%INCREASEINMOBILETRAFFIC

31%INCREASEINAVGSESSIONDURATION

11%BOUNCERATEIMPROVEMENTOVER5MONTHS

63%INCREASEINPAGEVIEWS

17%INCREASEINRETURNVISITORS

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Automation Flow Builder

Landing Pages

Lead Capture & Nurture

Segmentation & Targeting

Email Campaigns

Flexible Publishing

Enterprise Search

SEO Management

Publishing Workflows

Mobile Friendly

Faceted Catalog

Cart & Checkout

Shipping & Payments

Coupons & Promotions

Order & Inventory

Social Monitoring

Reputation Management

Drive Engagement

Schedule

Publish

Dashboards

Actionable Insights

Reporting

Optimization

Goal Tracking

UnifiedProductSuite

MARKETING CONTENT COMMERCE SOCIAL INSIGHTS

Manage your enCre digital experience without limitaCons.

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Beber Faster EffecQve

»  Go-to-Market Faster: Rapid, Pre-Built

Interfaces & Modules

»  Turn-Key SoluCon: CMS, Commerce,

MarkeCng AutomaCon & Social

»  Nimble & Agile Professional Services:

Providing Velocity to Market

»  Financial Benefits: Increase Leads,

Drive Conversions & Drive Online

Revenue

»  Streamline Business Processes

Managing Sites & Reduce Costs

»  One Pla_orm - One Team

»  Customer Experience: Unified

Experience Across All Channels

»  FuncConality: Manage the

Complete Customer Journey

»  Scalability: Enterprise-Level

Features With Deep IntegraCons

Thebroadestcustomcloud-basedsoluQonavailabletoday.Achievevelocitytomarket!

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Empowering brand networks to unify, manage, scale and opCmize their local and naConal web presence.

DistributedPublishing ClientsServed:•  Franchise OrganizaCons •  Distributor •  AssociaCons / Chapters •  MulC-LocaCons

BrandNetworkLicensing

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LookingforResults?

Our team is ready to work on your soluCon.

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