make an unforgettable impression: 5 instant tips of applying minimalism to scientific visualizations

Make an unforgettable impression: 5 instant tips of applying minimalism to scientific visualizations

by Hamiltonian Of Design

Focus on the contentUse only elements that are necessary

S I M P L I C I T Y

Focus on the contentOmit needless things

S I M P L I C I T Y

Leave more white space

WHITE SPACEWHITE SPACE

To get the attention in a crowded place use white space.

WHITE SPACE

Leave more white space

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This is the title this is the title this is the title

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Less is more.

Use less colorsThe less there is, the more you see.

Reprinted with permission from „Beyond the van der Lugt / Oosterhoff model: When the Conical Intersection Seam and the S1 Minimum Energy Path do not Cross“, J. Org. Chem., 75 (2010), 123 American Chemical Society.

Use less colorsAvoid the overuse of the jet color palette.

Use simple shapesSimplicity is about a better focus on what really matters.

S I M P L I C I T Y

TimesCaslonGaramond

ArialHelveticaMyriad

BodoniDido

Courier

Use simple shapes

Sans Serif FontsSerif Fonts

Sans serif fonts are required for foot notes and lables on visuals.

S I M P L I C I T Y

Use simple shapes

This title here is in Arial 18 ptThis text is in Arial 12 pt. This type of mixing in-cludes only variable font sizes. It is the simpliest way to mix.

This title here is in Arial BoldThis text is in Arial Regular. For empharsizing important content Arial Italic and Arial Bold are used. This type of mixing includes variable font styles and sizes.

This title here is in Bodoni Bold

This text is in Futura Regular. This type of mixing includes different fonts. It is the most interesting way to mix but it also has the least simple look.

Mixing fonts can also be simplified.

S I M P L I C I T Y

Use a gridBring order to achieve simplicity.

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The GridAnother Grid System

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Use a gridAvoid using random text alignment.

Mixed text alignments are confusing and it worsens the legibility.

Mixed text alignments are confusing and it worsens the legibility.

Mixed text alignments are confusing and it worsens the legibility.

Left aligned text is easier to read.

Left aligned text is easier to read. Left aligned text is easier to read. Left aligned text is ea-sier to read. Left aligned text is easier to read. Left aligned text is easier to read.

MORE SIMPLE MORE SPACELESS COLORLESS CONTENT

All in one

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