make better products: when the entire team does user research
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PAGENovember 8-9. 2016Radisson Park Inn, Krakow 1
Modern PowerPoint Presentation
PRESENTED BY Sophie FREIERMUTH, Baguette UX @wickedgeekieMake better products: when the entire team does user research
20 16
PAGENovember 8-9. 2016Radisson Park Inn, Krakow #PDD - @wickedgeekie 2
WHAT? WHEN?WHO?
User Research for Product Teams
WHY?
#PDD - @wickedgeekie
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 3
WHAT? WHEN?WHO?
User Research for Product Teams
WHY?
#PPD - @wickedgeekie
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 4
More User Research = Less Risk of FailureWHY?
#PDD - @wickedgeekie
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 5
More User Research = Less Risk of Failure
before you build (more)LEARNING
WHY?
#PDD - @wickedgeekie
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 6
More User Research = Less Risk of Failure
before you build (more)LEARNING
WHY?
#PDD - @wickedgeekie
Knowledge
Validation / Learning
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 7
More User Research = Less Risk of Failure
before you build (more)LEARNING
WHY?
#PDD - @wickedgeekie
Knowledge
Validation / Learning
IGNORANCE
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 8
More User Research = Less Risk of Failure
before you build (more)LEARNING
WHY?
#PDD - @wickedgeekie
Knowledge
Validation / Learning
IGNORANCE
DISCOVERY
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 9
More User Research = Less Risk of Failure
before you build (more)LEARNING
WHY?
#PDD - @wickedgeekie
Knowledge
Validation / Learning
IGNORANCE CURIOSITY
DISCOVERY
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 10
More User Research = Less Risk of Failure
before you build (more)LEARNING
WHY?
#PDD - @wickedgeekie
Knowledge
Validation / Learning
IGNORANCE CURIOSITY
DISCOVERY CONFIDENCE
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 11
More User Research = Less Risk of Failure
before you build (more)LEARNING
WHY?
#PDD - @wickedgeekie
Knowledge
Validation / Learning
IGNORANCE CURIOSITY
DISCOVERY CONFIDENCE
Gems will show up
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 12
More User Research = Less Risk of Failure
before you build (more)LEARNING
will always surprise youUSERS
WHY?
#PDD - @wickedgeekie
Knowledge
Validation / Learning
IGNORANCE CURIOSITY
DISCOVERY CONFIDENCE
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 13
More User Research = Less Risk of Failure
must work for the usersPRODUCT
before you build (more)LEARNING
will always surprise youUSERS
WHY?
#PDD - @wickedgeekie
Knowledge
Validation / Learning
IGNORANCE CURIOSITY
DISCOVERY CONFIDENCE
Learn and Validate
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 14
WHY?
#PDD - @wickedgeekie
Learn and Validate
To sum it all up
Gems will show up
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 15
WHAT? WHEN?WHO?
User Research for Product Teams
WHY?
#PDD - @wickedgeekie
PAGENovember 8-9. 2016Radisson Park Inn, Krakow #PDD - @wickedgeekie 16
Product Actors
Customer (Stakeholder)
Product Team (Stakeholders)
User(Stakeholder)
WHY? WHO?
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 17
Product Actors
Customer (Stakeholder)
Product Team (Stakeholders)
WHY? WHO?
#PDD - @wickedgeekie
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 18
Product Actors
Content Utilisers(Users)
Managers of Users
(Users)
Customer (Stakeholder)
Content Generators
(Users)
Product Team (Stakeholders)
WHY? WHO?
#PDD - @wickedgeekie
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 19
Product Actors
Content Utilisers(Users)
Managers of Users
(Users)
Customer (Stakeholder)
Content Generators
(Users)
Programme Management
(Utilisers)
Product Management
(Utilisers)
Product Team (Stakeholders)Security and
Legal(Utilisers)
WHY? WHO?
#PDD - @wickedgeekie
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 20
Product ActorsWHY? WHO?
#PDD - @wickedgeekie
IdentifyValidateDescribe
Keep up to date
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 21
Product ActorsWHY? WHO?
#PDD - @wickedgeekie
Proto-PersonasPersonas
IdentifyValidateDescribe
Keep up to date
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 22
User Research’s JobsWHY? WHO?
#PDD - @wickedgeekie
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 23
User Research’s JobsWHY? WHO?
#PDD - @wickedgeekie
Identify what the team wants to learn
Research to refine
Learn and Validate
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 24
User Research’s JobsWHY? WHO?
#PDD - @wickedgeekie
Plan the research
Identify what the team wants to learn
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 25
User Research’s JobsWHY? WHO?
#PDD - @wickedgeekie
Conduct the research
Plan the research
Identify what the team wants to learn
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 26
User Research’s JobsWHY? WHO?
#PDD - @wickedgeekie
Analyse the findings and share the learnings
Conduct the research
Plan the research
Identify what the team wants to learn
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 27
User Research’s JobsWHY? WHO?
#PDD - @wickedgeekie
Analyse the findings and share the learnings
Conduct the research
Plan the research
Identify what the team wants to learn
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 28
User Research’s JobsWHY? WHO?
#PDD - @wickedgeekie
Analyse the findings and share the learnings
Conduct the research
Plan the research
Identify what the team wants to learn
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 29
User Research’s JobsWHY? WHO?
#PDD - @wickedgeekie
Analyse the findings and share the learnings
Conduct the research
Plan the research
Identify what the team wants to learn
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 30
User Research’s JobsWHY? WHO?
#PDD - @wickedgeekie
Analyse the findings and share the learnings
Conduct the research
Plan the research
Identify what the team wants to learn
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 31
You don’t always need a User ResearcherWHY? WHO?
#PDD - @wickedgeekie
Analyse the findings and share the learnings
Conduct the research
Plan the research
Identify what the team wants to learn • Product Owner• UX• Business Analyst• Project Manager
• UX• Business Analystor Project Manager
• UX• Business Analyst+ anyone on the team
• UX• Business Analyst
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 32
You don’t always need a User ResearcherWHY? WHO?
#PDD - @wickedgeekie
Conduct the research
Rob FITZPATRICK
The Mom Test
Gems will show up
Record your research
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 33
WHY?
#PDD - @wickedgeekie
Learn and Validate
To sum it all up
Gems will show up
Research to refine
WHO?
Record your research
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 34
WHAT? WHEN?WHO?
User Research for Product Teams
WHY?
#PDD - @wickedgeekie
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 35
Research jobsWHY? WHO?
#PDD - @wickedgeekie
WHAT?
Interview Observe Listen
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 36
Research jobsWHY? WHO?
#PDD - @wickedgeekie
WHAT?
Interview Observe Listen WHYHOW
WHENWITH/OUT…AND THENBECAUSE
ALSO
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 37
Research finds outWHY? WHO?
#PDD - @wickedgeekie
WHAT?
WHYHOW
WHENWITH/OUT…AND THENBECAUSE
ALSO
Look then look again
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 38
Look then look againResearch to refine Record your research
Learn and Validate Gems will show up
To sum it all upWHY? WHO? WHAT?
#PDD - @wickedgeekie
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 39
WHAT? WHEN?WHO?
User Research for Product Teams
WHY?
#PDD - @wickedgeekie
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 40
Timing for research
LaunchStart Features & Framework
Product Concept Alpha
WHY? WHO? WHAT? WHEN?
#PDD - @wickedgeekie
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 41
Timing for research
LaunchStart Features & Framework
Product Concept Alpha
WHY? WHO? WHAT? WHEN?
LEARN WHAT NEEDS TO BE THERE
#PDD - @wickedgeekie
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 42
Timing for research
LaunchStart Features & Framework
Product Concept Alpha
WHY? WHO? WHAT? WHEN?
LEARN WHAT NEEDS TO BE THERE
VALIDATE IT WORKS WELL
Share the results of research
#PDD - @wickedgeekie
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 43
Timing for research
LaunchStart Features & Framework
Product Concept Alpha
WHY? WHO? WHAT? WHEN?
LEARN WHAT NEEDS TO BE THERE
VALIDATE IT WORKS WELL
LEARN WHAT NEEDS TO BE THEREShare the results of research
#PDD - @wickedgeekie
PAGENovember 8-9. 2016Radisson Park Inn, Krakow #PDD - @wickedgeekie 44
Look then look againResearch to refine Record your research
Share the results of researchLearn and Validate Gems will show up
To sum it all upWHY? WHO? WHAT? WHEN?
PAGENovember 8-9. 2016Radisson Park Inn, Krakow 45
THANK YOU!
sophie@BaguetteUX.com
Sophie FREIERMUTHDirector
Baguette UX
@WickedGeekie
https://www.linkedin.com/in/sophiefrei
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