make your computer company slogan pack the right punch (slides)

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Make Your Computer

Company Slogan

Pack the Right Punch

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Which Computer

Company Slogan

Should You

Choose?

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Just One Word

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This Approach is

Often Adopted by

Large Companies

With a Spread

of Activities

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Hewlett-Packard

is a Case in Point,

With its “Invent”

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Samsung

Electronics Came

Up With “Imagine”

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Two to Three

Words

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Blackhawk Has

“Powering DSP

Development”

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It Immediately

Positions the

Company in its

Digital Signal

Processing Market

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Cingular Wireless

Chose “Raising

the Bar”

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Nokia’s

“Connecting

People”

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Neatly Sidesteps

the IT-technology

Discussion

Altogether

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and Launches a

Flanking Attack

on Your Emotions

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Four Words

or More

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IBM Came Up

With a Neat and

Also Meaningful

Play On Words—

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“We Make

IT Happen”

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JRC May Need

Something Better

Than “You Don’t

Need Wires To

Communicate”

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If You Don’t Know

That “JRC” is the

Japan Radio

Company,

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You Wonder What

in Fact You Do

Need in Order to

Communicate

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A Delicate Balance

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A Computer

Company Slogan

is Rarely More

Than About

Five Words

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However,

Unless You Have

Enormous Brand

Recognition,

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You May Want to

Avoid “Concept

Slogans”

Like “Imagine”

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In Fact, the

Smaller You Are,

the More Precise

You’ll Need to

Make Your Slogan

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How Much Can a

Good Slogan

Do to Rescue

a Lackluster

Company Name?

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Would You

Rather Have

a Great Slogan

or a Great Logo?

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Share Your

Feelings on the

Matter in the

Comments Section!

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Download this

Free Special Report Now at

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Recommended Reading:

Top 10 IT Marketing Strategies

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