makermet presents: don't fink nuffink!
Post on 25-Dec-2014
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#MAKEITUP#SECWED@MAKERMET
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“THE BEST IDEASI’VE HAD WERE ALMOST
THAT JUST FELL OUTOF MY MOUTH”
KATIE EARY. FASHION DESIGNER.
@MAKERMET #MAKEITUP
WE’RE CREATIVE. ANYTHING WE TOUCH TURNS TO GOLD, RIGHT?The creative process is fun and exciting. Ideas flow easily from our minds, due only to our immense creative genius(!)
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• CREATIVE WORK IS HARD WORK
• WE CHASE THE EUPHORIA OF GENERATING IDEAS
• WHEN THINGS GO RIGHT, IDEAS SPARK EASILY IN OUR MINDS, AND FLOW INTO OUR WORK
• IDEAS ARE EASY WHEN WE’RE “IN THE ZONE”
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“...A FEELING OF ENERGISED FOCUS, FULL INVOLVEMENT AND ENJOYMENT IN THE PROCESS OF THE ACTIVITY.”Mihály Csíkszentmihályi, American-Hungarian psychologist, 1990
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TO KEEP WORKING IN THE ZONECertain things need to be just right
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• A CLEAR SET OF GOALS AND PROGRESS
• CLEAR AND IMMEDIATE FEEDBACK
• A GOOD BALANCE BETWEEN SOLVING THE PROBLEM AND YOUR OWN SKILLS
• FIERCELY DEFENDED CREATIVE SPACE!
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LACK OF FLOW LEADS TO CREATIVE BLOCKWhy we lose our flow and things stop turning to gold
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THE CREATIVE PROCESS...
• INVOLVES DOING THINGS THAT WE HAVEN’T TRIED BEFORE - SCARY!
• CAN EASILY LEAD TO FRUSTRATION AND PROCASTINATION
• NEEDS TO REWARD US TO GIVE US THE CONFIDENCE TO PURSUE AN IDEA
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CREATIVE BLOCK IS A SUBJECTIVE STATE OF MINDA failure to unlink the problem from an emotional response
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CREATIVE BLOCK - METHODS OF ESCAPE (EASY)Go for a walk, tidy up, speak to someone you know will disagree with you.
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“A COMPUTER IS NOT THE BEST TOOL FOR CREATIVITY” Computers will not take risks, tell stories, get paint on your hands or skim stones with you
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@DOMINICWILCOX
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METHODS OF ESCAPE OBLIQUE STRATEGIES The tools needed to solve problems may already exist, but you might need to look somewhere different to find them...
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HOW CAN WE REALISE THE “SHAPE” OF A SOUNDas far as we are aware, there is no audio plugin for Adobe Illustrator.
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IS THE CONCEPTBETTER THANTHE REALISATION?
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A PROBLEM SHARED
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COLLABORATION DOES NOT HAVE TO BE DESIGN BY COMMITTEEi.e. watching helplessly as your project is derailed.
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FOCUS GROUPS... ARE USEFUL BUT BE CLEAR WHAT YOU WANT TO GET OUT OF THEM Seek insights, shared experience and opinions.
“THE SMARTEST PEOPLEWORK FOR OTHER PEOPLE.”
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SOCIAL INNOVATION
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“WE CONDENSED 12 MONTHSOF RESEARCH INTO JUST
WELLA SHOCKWAVES (P&G)
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COULD AGENCIES HARNESS THE POWER OF SOCIAL INNOVATION?
YES.
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• INTERNAL (MULTI-SITE?) COMMUNICATION
• TO AID USER PROFILING IN A UX DESIGN PROCESS
• AS A FOCAL POINT FOR COLLABORATION DURING AGILE DEVELOPMENT PROJECTS
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ORIGINAL IDEAS
MARK TWAIN
“THERE IS NO SUCH THINGAS A NEW IDEA.”“We simply take old ideasand put them in a sort ofmental kaleidoscope.”
“DESIGN IS ABOUTSOLVING PROBLEMS.IF WE LIVED IN PERMANENT
PROBLEMS LEFT TO SOLVE”
THERE’DBE NO
IAN ANDERSON. THE DESIGNERS REPUBLIC.
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FUTURE?
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