making a difference: personal care services principles of human services

Making a Difference: Personal Care ServicesPrinciples of Human Services

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CopyrightCopyright and Terms of ServiceCopyright © Texas Education Agency, 2014. These materials are copyrighted © and trademarked ™ as the property of the Texas Education Agency (TEA) and may not be reproduced without the express written permission of tea, except under the following conditions:

1)  Texas public school districts, charter schools, and education service centers may reproduce and use copies of the materials and related materials for the districts’ and schools’ educational use without obtaining permission from TEA.2)  Residents of the state of Texas may reproduce and use copies of the materials and related materials for individual personal use only, without obtaining written permission of TEA.3)  Any portion reproduced must be reproduced in its entirety and remain unedited, unaltered and unchanged in any way.4)  No monetary charge can be made for the reproduced materials or any document containing them; however, a reasonable charge to cover only the cost of reproduction and distribution may be charged.

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Contact TEA copyrights with any questions you may have.

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What are personal care services?

16 Career Clusters™

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Human Services

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The Cluster icon above is used with permission of the State’s Career ClustersInitiative, 2007. For more information visit www.careerclusters.org

Human Services Programs of Study

• Consumer Services• Counseling and Mental Health Services• Early Childhood Development and

Services• Family and Community Services• Personal Care Services

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Programs of Study

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Image: AchieveTexas in Action

Personal Care Services

• Cosmetologists

• Electrolysis Technicians

• Funeral Directors/Morticians

• Nail Technicians, Manicurists and Pedicurists

• Skin Care Specialists/Estheticians

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• Employment in this area is anticipated to grow by 27 percent over the next decade.

• This growth will add more than 1.3 million jobs

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Careers in Personal Care Services

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Texas Department of Licensing and Regulation (TDLR ) Requirements

• TDLR application

• Student permits

• Licensing requirements

• Technical skills

• Interpersonal skills

• Communication skills

• Student assets

• General school policies

• Course requirements

• Ethical and legal conduct

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Salon Rules and Regulations

• Licensed employees

• Sanitation

• Business license

• Hazardous chemical management

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Skills Needed in Cosmetology

• Communication skills

• Clerical development

• Customer service

• Personal qualities

• Salon fundamentals

• Salon management

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Communication Skills Needed in Cosmetology

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Tips for Client Follow-Up

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Technology and Personal Care Services

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Technology and Personal Care Services

Some ways of using technology include:

• Creating a functional website

• Offering gift certificates online

• Following up with a phone call, text, e-mail or letter

• Providing a way for your clients to book 24/7

• Providing televisions and Wi-Fi in your salonCopyright © Texas Education Agency, 2014. All rights reserved.

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Technology and Personal Care Services

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• Broadcast

• Cell phone and mobile

• Online

• Outdoor

• Print

• Product placement

Modern Methods of Advertising Your Salon

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Media to Target the Client PopulationSocial media gives salons opportunities to create an ongoing

conversation with customers and potential clients.

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Social Media Tweets Hash tags

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Virtual Hairstyle and Makeover

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Technology and Cosmetology

• Permanent hair styling technology

• Fingernail technology

• Skin care technology

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Questions?

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References and ResourcesArticles:

• Advertising Ideas for Salon ServicesAn effective advertising strategy is vital to making your salon a success.http://www.ehow.com/list_6819694_advertising-ideas-salon-services.html

• How To Make a Flyer for a Beauty SalonA flyer can help attract potential customers.http://www.ehow.com/how_6595829_make-flyer-beauty-salon.html

• How to Make a Flyer in Microsoft® WordFlyers are useful, low-cost advertising tools, and you can use Microsoft® Word to create flyers to your liking.http://www.ehow.com/how_4903668_flyer-microsoft-word.html

Images:

• Microsoft Clip Art: Used with permission from Microsoft.

Textbooks:

• lpert, Arlene, and Milady Publishing Company. Miladys standard cosmetology 2004. Milady Pub Corp, 2002.

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References and ResourcesWebsites:

• AchieveTexas in ActionA college and career planning guide.http://www.achievetexas.org/2010%20Guides/71711%20Hum_comp_np.pdf

• Bureau of Labor StatisticsPersonal Care and Service Occupationshttp://www.bls.gov/ooh/personal-care-and-service/home.htm

• TDLR Law and rules http://www.license.state.tx.us

YouTube™:

• Avalon Hair SalonA Paul Mitchell focus salonhttp://www.avalonhairdesignandspa.com/

• Five Tips for building better communication skills in the salonToday’s salon guests are very sophisticated and fashion aware. Here are five tips that can help build better communication in your salon behind the chair.http://youtu.be/pzLIKoxwKnY

• Marie ClaireVirtual Hairstyle and Makeoverhttp://www.marieclaire.com/hair-beauty/trends/virtual-hairstyle-makeovers

• Q & A with Sam Villa: Tips for client follow-upFollowing up with your clients is critical, especially when you are in new stylist trying to build up your clientele base.http://youtu.be/JkwopwmimWk

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