making apps people love - robleh jama @tinyheartsapps
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The secret recipe for creating apps people love
©TinyHearts. All Rights Reserved. 2014
Hi! I’m Robleh Jama !
!
!
@robjama !
Founder & CEO @tinyheartsapps
I believe that apps can change peoples’ lives.
©TinyHearts. All Rights Reserved. 2014
We make apps that people
Hi!
Tiny Hearts Overview
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts Press
©TinyHearts. All Rights Reserved. 2014
©TinyHearts. All Rights Reserved. 2014
#1 utilities
app!
#1 education
app!
Tiny Hearts Our Apps
#1 Fitness
app!
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts Apps = $$$
©TinyHearts. All Rights Reserved. 2014
Flappy Bird makes $50k a day from advertising
Tiny Hearts Flappy Bird
©TinyHearts. All Rights Reserved. 2014
Floppy!
Tiny Hearts Floppy Bird
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts App Reality
©TinyHearts. All Rights Reserved. 2014
Design, details, differentiation The fundamental app
How good app ideas are born1
2
3
Tiny Hearts Recipe to Success
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts Pocket Zoo
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts Ideation Phase
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts Exploring the Market Place
Tiny Hearts Identifying Trends
©TinyHearts. All Rights Reserved. 2014
‘A is for App’
Tiny Hearts Live Cams Pro
©TinyHearts. All Rights Reserved. 2014
#1 App in December 2009
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts App Definition Statement
The purpose of your application
Who it’s for & how they’ll use it
Its core functionality
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts Idea Funnel
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts Idea Funnel
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts Idea Funnel
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts Idea Funnel
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts Idea Funnel
Tiny Hearts Execution Phase
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts Pocket Zoo
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts The Launch
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts App Store feature
©TinyHearts. All Rights Reserved. 2014
Pocket Zoo!Education!$2.99
Tiny Hearts #1 in Education
©TinyHearts. All Rights Reserved. 2014
+
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts Press
“A must-have app!”
— Sept 2010
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts Customer
Customer Reviews
Love this! by Ramsm02g on Sunday, August 26 2012 !
My daughter has loved this from the beginning (at 8months) and I know that will only increase as she gets older. (Can I admit that mom and dad have gotten some enjoyment out of it too?)
Pocket Zoo by KristyG1974 on Monday, January 23 2012 !
It is the best in the world . I wish I could be there in REAL LIFE!!!!!!!!! If I were to give a tip I would give Pocket Zoo 100$!!!!! BEST ZOO EVER IN THE WORLD!!!!!!!!!!
Think problems not apps.
vs.
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts Problem
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts Take Aways
Understand people, products, markets
Define your solution and your story
Think problems, not apps
1
2
3
©TinyHearts. All Rights Reserved. 2014
Design, details, differentiationWhere good app ideas are born1
2
Tiny Hearts Recipe to Success
3
!
The fundamental app
Tiny Hearts Focus - Do One Thing Well
©TinyHearts. All Rights Reserved. 2014
Clear 1Password Haze
Tiny Hearts Wake
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts Wake Promo Video
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts Wake Inspiration
©TinyHearts. All Rights Reserved. 2014
“It seems to be one of the paradoxes of creativity that in order to think originally, we must familiarize ourselves with the ideas of others”
©TinyHearts. All Rights Reserved. 2014
— George Kneller
Tiny Hearts Wake
Tiny Hearts Design Iterations
©TinyHearts. All Rights Reserved. 2014
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts Final App Icon
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts Remember
“delight is in the details”— Some Smart Guy
Tiny Hearts App Store feature
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts App Store feature
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts #1 in Utilities
©TinyHearts. All Rights Reserved. 2014
+
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts Press
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts App Race
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts Take Aways
Do one thing well
Delight is in the details
1
2
3 Be different
©TinyHearts. All Rights Reserved. 2014
Why design is your best friendWhere good app ideas are born1
2
3
Tiny Hearts Recipe to Success
!
The fundamental principle
Tiny Hearts Quick Fit
©TinyHearts. All Rights Reserved. 2014
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts Time is Precious
Tiny Hearts Research/ Validity
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts Behind the scenes
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts Quick Fit App
Tiny Hearts Help Others
©TinyHearts. All Rights Reserved. 2014
KC
Tiny Hearts
After using the app for less than 2 weeks, I have gone from not being able to do a single pushup, to doing 1/2 push-ups (on
my knees) to today, where i can now do multiple regular pushups in a row. Also, my 3 year old son has seen me
working out and has been very excited to “help” me with my
workouts daily.
!As for the progress. I always do the workout at the same time
right when i wake up in the morning. Usually my 3 year old
(Paxton) wakes me up asking to work out with me. “Daddy can
we work out now?” which is adorable, and motivating. There
have been a few times that I haven’t wanted to work out and
the fact that it is only 7 minutes has vastly improved my chances of actually working out. (Plus Paxton helps a lot too).
I have absolutely noticed my body getting stronger, even in
just 14 days. It is a great feeling to feel myself slowly getting
back into shape.
Tiny Hearts Epic Milestone
©TinyHearts. All Rights Reserved. 2014
Quick Fit in Apple TV commercial!
©TinyHearts. All Rights Reserved. 2014
Tiny Hearts The Fundamentals
The best products solve real problems for real people.people > problems > products
Tiny Hearts Educate. Entertain. Inspire.
©TinyHearts. All Rights Reserved. 2014
©TinyHearts. All Rights Reserved. 2014
Thank you! !
Robleh Jama, Founder tinyhearts.com
@robjama
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