making mobile count – understanding the role of m-commerce within the performance channel

MAKING MOBILE COUNT

Hatice Van Leeuwen I Senior Mobile & Emerging Channel Specialist

£ 57.798

UK PERFORMANCE MARKETING EXPERTS

1,600ADVERTISERS

£1.5bn

OVER 20K SALE ACTIVE

AFFILIATES

ESTABLISHED IN

2000

BESPOKEPORTFOLIO

SERVICES

240staff

SALES PER DEVICE

11% 11% 11% 13% 15% 16% 17% 16% 16% 15% 18% 19% 18% 18% 19% 20%

4% 3% 3% 4% 5% 5% 6% 7% 8% 8% 8% 9% 8% 9% 9% 11%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

2013M1

2013M2

2013M3

2013M4

2013M5

2013M6

2013M7

2013M8

2013M9

2013M10

2013M11

2013M12

2014M1

2014M2

2014M3

2014M4

Desktop Tablet Smartphone Other

CONVERSION RATE ACROSS THE NETWORK

0.00%

1.00%

2.00%

3.00%

4.00%

5.00%

6.00%

7.00%

8.00%

2013M1

2013M2

2013M3

2013M4

2013M5

2013M6

2013M7

2013M8

2013M9

2013M10

2013M11

2013M12

2014M1

2014M2

2014M3

2014M4

Desktop Smartphone Tablet

THE MOBILE TRAFFIC/SALES DISCONNECT

Tablet traffic has

grown

exceptionally

strongly and

converts higher

than desktop

traffic

Handset traffic

has grown

strongly but isn’t

converting well:

nearly half the

rate of traffic

growth

THE PATH TO PURCHASE

Great stats!

But what’s in it for me?

MOBILE IS CREATING URGENCY

CLOSING THE LOOP

CLOSING THE LOOP

CLOSING THE LOOP

CLOSING THE LOOP

TOP MOBILE PUBLISHERS

ASAP54

Founded

April 13

Social

focus

100+K

App downloads

STYLECT

Launched

November

2013

320K investment

300+

swipesper user

The future of mobile

CROSS-DEVICE TRACKING

THINK OF CREATIVE ONLINE & OFFLINE CONCEPTS

CREATE A MOBILE PRESENCE!

DONT COPY PASTE YOUR WEB STRATEGY TO A MOBILE STRATEGY

MAKE SURE TO ONLY PROMOTE MOBILE FRIENDLY ADVERTISERS

USE THE RIGHT KPIs & BUSINESS MODELS FOR MOBILE

TAKE AWAYS

SENIOR MOBILE & EMERGING CHANNEL SPECIALIST

THANK YOU

HATICE VAN LEEUWEN

Hatice.vanleeuwen@affiliatewindow.com

+44 (0) 20 7553 5579