making money on android - droidcon london 2010

In the Wilderness...

Making Money on AndroidDroidcon London, 29 Oct 2010

@vhirsch

http://1.bp.blogspot.com/_GTM_W5mVPTU/TKS5gUU1iRI/AAAAAAAAAL4/tabxGMjzP30/s1600/market-bag-intl4.png

http://upload.wikimedia.org/wikipedia/commons/archive/8/88/20080910181751!Dubai_gold_market.jpg

Not enough? There’s many of them...

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In short...

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What You Need...

http://upload.wikimedia.org/wikipedia/commons/9/9c/Red_Porsche_Killer_Kiel2007.jpg

Product

http://theinspirationroom.com/daily/print/2009/3/Berger_Natural_Finish.jpg

Marketing

http://dl.lib.brown.edu/curator/curator_large.jpg

A Curator ?

http://fc02.deviantart.net/fs16/f/2007/141/6/1/Size_Matters_by_seenew.jpg Metcalfe’s Law

V N2~

Enough?

http://upload.wikimedia.org/wikipedia/commons/archive/8/88/20080910181751!Dubai_gold_market.jpg

http://fc09.deviantart.net/fs27/f/2008/104/3/1/Labyrinth_by_Shortgreenpigg.jpg

Hmm...

http://fc02.deviantart.net/fs16/f/2007/141/6/1/Size_Matters_by_seenew.jpg

Spare the group from scale. Scale alone kills conversations, because conversations require dense two-way conversations.

Clay Shirky, “A Group Is Its Own Worst Enemy”, Keynote, ETech, Santa Clara 2003

http://fc09.deviantart.net/fs27/f/2008/104/3/1/Labyrinth_by_Shortgreenpigg.jpg

Hmm...

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In the Wilderness...

you need Direction.

Don’t let them Go...

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http://www.windsorfinejewelers.com/media/catalog/product/cache/1/image//t/a/tacori-platinum-round-diamond-semi-mount-engagement-ring.jpg

You need Context!

http://flickr.com/photos/nolifebeforecoffee/124659356/

http://autotraderblog.files.wordpress.com/2009/01/ford-focus-rs-5.jpg

You need Focus!

On your Own Games!

users’ gaming profile works across games and platforms

VanessaDots

23 Games / 7 Friends / 120 Achievements

connected

Platforms: iPad, Android Galaxy S

Give them a Home and Connect Them

Mobile Gaming Profile

Games

Friends

Achievements

Social SDK

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Native In-Game SDK connects users and builds engagement

with immersive social features

Use activities from games to instil social context

Social Context API

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Virtual Currencies• Global currency (akin to Facebook

Credits)• Conversion to game-specific currency

possible• Ability to use as reward mechanism (e.g.

credit, free items, etc)• Ability to use as secondary billing tool

Virtual Goods & In-App Item Downloads• virtual goods and in-app item downloads • Fully integrated into the Social Market ecosystem

Versatile business models & DRM• Unlockable Trial versions (Try-before-

you-buy)• Freemium (add premium levels, character

packs, etc)• Effective DRM through tie to device ID

Social Vending

Freemium Model

http://sonnietrotter.com/wp-content/uploads/2009/02/img032.jpg

Friction can be good...

But not in billing!

Billing Solutions

Carrier

Friction

Live - Beta

- Create Fanatics.

- Provide avenues for passion.

- Activate people’s strongest community: their friends!

- Keep it in context (in the Game).

Combining Social and Commerce is Important.

Because...

Source: Bain Consulting

74% of all buying decisions are made on a friend’s recommendation

http://www.cartoonary.com/madagascar/images/madagascar-marty-alex-gloria-melman-penguins-julien-2048x1536.jpg

123,296,966,069,453

The Law of Big Numbers

One last thing:

Live - Beta - Under Way / Symbian, Windows ME, Blackberry live via Airplay

@vhirsch / @scoreloop

http://vhirsch.com/blog

volker@scoreloop.com

+44 7843 599 678

http://scoreloop.com

Thank you!