making networking work for you: linkedin groups made easy and accessible by kristy hosvick

LinkedIn GroupsHow to Be a Networking Ninja

Let’s do this!• Intro to Admin Ease• Why should I be on LinkedIn?• Why should I join Groups?• Navigating LinkedIn• Group Strategy• Finding Groups to join• What to look for in a group• How to participate• Finding members to connect with• Sending connection requests• Q&A

Admin Ease• Been in business about 4 years• 5 amazing team members!• Work with teams all over the USA managing their

social media• Some of the services we offer: o social media training, support and managemento drip campaign creationo virtual assistanto Blogging

• Blog is updated 2x a week with social media tips & tricks!!

Why should I be on LinkedIn?• LinkedIn is the number one business to business site • More than 90% of LinkedIn members are the decision makers • Average LinkedIn user has a household income of $109,000• And is adding an average of 172,800 new members per day (2 per

second)• Over 25 million LinkedIn profiles are viewed every day• 45% of visitors from LinkedIn to your other digital content will

likely be new to your organization. • Focused marketing efforts on LinkedIn will generate real

results if you invest time in building relationships

Why should I join Groups?

Why should I join Groups?

Why should I join Groups?

Why should I join Groups?• Large amounts of highly targeted

prospects• Make more connections! People

are generally more interested in meeting other people than seeing yet another business page

• Position yourself as a thought leader

Navigating LinkedIn• Profile• Updates• Messages• Posting Strategy

Strategy• Join up to 100 groups

• 10% can be related to your industry

• 90% should be your target market

• Pick 2 - 3 groups a quarter to focus on engagement

Finding Groups to Join• Search using keywords• Try a boolean search {and, not, or}

What to look for in a Group• Regular discussions• Quality discussions• People are commenting and

adding to the discussions• Regular posts that are

relevant to the group• Group is moderated - no

spam

How to participate • Get a feel for how the group operates• Introduce Yourself• Become known in the group• Don’t make it all about you• Ask: “Why someone would want to

connect with me?”

How to participate • Provide value to group members• Share generously• Write content with a specific group in

mind• Ask questions to start a discussion• Show your expertise - comment on

questions and articles• Connect with people on other

networks

Finding members to connect with• Who are the top

contributors?• Check the Members tab• Review their profiles before

connecting. Make sure it’s someone who will help you reach your goals!

Sending Connection Requests• ALWAYS personalize!• Be very clear about why you are

connecting• Follow up with a “welcome” message to

initiate dialogue – make sure this message is NOT about you! It must be all about them

• Whenever possible, provide value without the expectation of anything in return: this helps you earn trust and build rapport

Become a LinkedIn Networking NinjaIs this you?

Questions??

Let’s be friends…..