making new ways to make with masashi kawamura

Masashi Kawamura / CD & Co-Founder / PARTY Inc.

Making new ways to MakeFITC 2014 //

PARTY

!CREATIVE LAB FOUNDED IN 2011

OFFICES IN TOKYO AND NEW YORK

!GUNN REPORT: THE MOST AWARDED DIGITAL AGENCY OF THE WORLD 4TH PLACE

SPIKES ASIA: INDEPENDENT AGENCY OF THE YEAR 2012 & 2013

THE DIRECTORY: WORLD’S TOP DIGITAL AGENCY 2012 1ST PLACE

WE EXPERIMENT IN COMBINING STORYTELLING & TECHNOLOGY TO CREATE ENGAGING EXPERIENCES

MAKE DIFFERENT THINGS BY MAKING THINGS DIFFERENTLY.{ }

CREATE YOUR OWN TOOLS

CREATE A NEW CREATIVE PROCESS

USE TECHNOLOGY IN A DIFFERENT WAY{ }

CREATE YOUR OWN TOOLS

　 Music video made by 189 spinning discs. The project was crowdfunded, and people were able to buy the actual discs.

Phenakistoscope Music Video > SOUR “Life is Music” http://lifeismusic.jp

CREATE A NEW CREATIVE PROCESS

　 We opened a 3D photo booth & store in Harajuku. People were able to get a 3D scan, and buy their mini figurines.

3D Photo Booth > “Omote 3D Shashin Kan” http://www.omote3d.com

　 We created a concept car in collaboration with Toyota. The idea was a more intuitive car that grows with the driver.

Concept Car > Toyota “FV2” http://www.toyota-global.com/tokyoms2013/fv2/

USE TECHNOLOGY IN A DIFFERENT WAY

　 We created life-sized Lady Gaga dolls, which had built-in bone conduction speakers. Fans can hug the doll to listen to her album.

Doll Music Player > Lady Gaga “Gagadoll” http://gagadoll.jp

　 3D Printed Music Video > Cut Copy “We are Explorers” http://www.toyota-global.com/toytoyota/en/index.html

Music video made by 200 3D printed figurines. The 3D datas were downloadable on Bit Torrent for the fans.

　 Anti-social Fashion line > Trident “FOCUS: Life Gear” keeplifeinfocus.com

A fashion line made of radio frequency shielding fabric, that disconnects all of your mobile device connections.

CREATE YOUR OWN TOOLS

CREATE A NEW CREATIVE PROCESS

USE TECHNOLOGY IN A DIFFERENT WAY{ }

MAKE DIFFERENT THINGS BY MAKING THINGS DIFFERENTLY.{ }

Thank you.

@masakawa | http://prty.jp | http://masakawa.com