making sense of service logic #mssl70 course introduction

Making Sense of Service Logic #mssl70

Course introduction webinar

Agenda for webinar

Welcome to the course and CTFIntroductions and expectationsAbout the courseBlog and TwitterAdobe connect Next steps

CTF, Service Research Center at Karlstad University

Facts & figures

• Established in 1986

• Excellent group at Karlstad University

• Involved in research, undergraduate and graduate education in cooperation with companies and other organizations

• Over 50 researchers and Ph D students in business administration, working life science, sociology, economics, psychology and sociology of religion

• International visiting professors

Research

CTF's efforts to develop groundbreaking theoretical knowledge has resulted inmultidisciplinary research themes: Service Management, Service Innovation and Service Experience.

Based on these themes we now develop a crosscutting theme on Transformative Service Research.

Examples of Academic Cooperation

• BI, Norwegian School of Management, Norway• Hanken School of Economics, Finland• MIT, Forskarskolan Management och IT, Sweden• NHH, Norwegian School of Economics and Business Administration• NUS, National University of Singapore, Singapore• University of Maryland, Robert H. Smith School of Business, USA• W. P. Carey School of Business at Arizona State University, USA• Warwick Business School, University of Warwick, UK

Example of research partners

• Ericsson• IKEA• Nobina• Landstinget i Värmland• SL• Trafikverket• Volvo• Valmet

• ICA • Löfbergs• Region Värmland• Skatteverket• Försäkringskassan• Telia• SP, Sveriges tekniska

forskningsinstitut• Västtrafik

ctf.kau.se

Introductions and expectations

• From which city do you participate today? • What do you work with?

Making Sense of Service LogicPurposeThe course aims to convey the new mindset of service logic, using a series of practical examples from various industries and sectors and by introducing key theories and concepts.

1• Getting ready for open networked learning

2• Introducing the service logic

3• Value in exchange, co-creation and in-use

4• Resource integration

5• Customer experience

6• Servitization

7• Service logic in the public sector

8• Project work

Making Sense of Service Logic

• Each module consists of:– 1 reflective blog post per module– 1 webinar

• 1 project work (Itslearning)• Adobe connect• All of the connected blogs• Twitter?!

Learning activities and plattforms

Examinations

Only for officially admitted participants• 1 written project work• 1 blog posts per module 1-7• A minimum of 3 comments per module 1-7 on

other participants blog posts• Active participation in final presentation

Getting ready for open networked learning

ACTIVITIES FOR ALL LEARNERS1. Set up and connect your blog2. Write an introduction3. Read other blog posts and say hi4. Create a Twitter accountPARTICIPANTS OF THE CREDIT BEARING COURSE5. Retrieve your student account6. Register for the course under “My Page”

Expectations

• Your motivation• Social media background• Particular module / other topics of interest• Expectations on the course• ”Academic” background